Mashable and America’s Test Kitchen Partner to Produce Six-Part Facebook Live Series

Share Article

The partnership will test different live formats for potential future partnerships across a variety of formats.

Mashable, a leading digital media and entertainment company, and America’s Test Kitchen, the home cook’s essential resource for recipes that work, today announced they are partnering to host a series of food and DIY themed episodes, exclusively for Facebook Live.

“The combination of Mashable and America’s Test Kitchen has proven to resonate with our combined audiences, both on-site and across social platforms,” said Eric Korsh, President of Mashable Studios. “We’re incredibly excited to team up with ATK yet again for this Facebook Live series and hope the experimentation with these live formats will lead to further and expanded partnerships between the two companies in the future.”

The series, which will be produced and distributed by Mashable’s Studios division, will feature Cook's Science Executive Editors, Dan Souza and Molly Birnbaum, to experiment with and incubate a variety of live formats. The episodes will be non-traditional cooking segments with the first three episodes airing around noon as follows:

Friday November 18 – Koji Thanksgiving Turkey
Friday December 2 – Cocktails: Drinking Your Way Through The Holidays
Friday December 15 – Science Behind Your Favorite Holiday Foods

The second three episodes are scheduled for early 2017, and with the potential to air more based on audience response.

America’s Test Kitchen CEO David Nussbaum said: “We’re thrilled to partner with Mashable once again on these Facebook Live episodes, delivering exclusive content that is both timely and innovative. The partnership enables us to further grow our reach by utilizing Facebook, delivering quality cooking content to our existing fans while also introducing America’s Test Kitchen and Cook’s Science to a whole new audience.”

This partnership is the second time that Mashable and America’s Test Kitchen have teamed up. The two companies previously partnered to host a series of live-streaming, interactive dinner parties from the America’s Test Kitchen studios in Brookline, MA. The live streams were a huge success for both companies resulting in approximately six thousand shares.

About America's Test Kitchen:

America's Test Kitchen, which is owned by Boston Common Press, is a 2,500 square foot test kitchen located just outside of Boston that is home to more than three dozen full-time cooks and product testers. Its mission is to develop the absolute best recipes for its devoted viewers and readers. To do this, a strong and devoted team tests each recipe 30, 40, sometimes as many as 70 times, until they arrive at the combination of ingredients, technique, temperature, cooking time, and equipment that yields the best, most-fool proof recipe.

About Mashable:
Mashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Paul Cafiero
Mashable
+1 (518) 306-1239
Email >