New Cpl. Ray’s Coffee in Aledo, Texas, Joins Crimson Cup Community

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A new Cpl. Ray's Coffee has opened at 405 FM 1187 South in Aledo, Texas. The new shop, the original Cpl. Ray’s Coffee in Andrews, Texas and another shop in Odessa, Texas are all supported by Columbus Ohio coffee roaster Crimson Cup Coffee & Tea

Cpl Ray's Coffee Aledo Texas
We’re thrilled at the success the Bevel family has experienced with Cpl. Ray’s Coffee. The shops are a terrific tribute to Jerry and Lonna’s son as well as other members of our U.S. Armed Forces.

A third Cpl. Ray's Coffee has joined the group of independent coffee houses, cafés and bakeries supported by Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea. The new shop at 405 FM 1187 South in Aledo, Texas joins the original Cpl. Ray’s Coffee in Andrews, Texas and a second shop in Odessa, Texas.

Owners Jerry and Lonna Bevel founded the shops in dedication to their son, Cpl. Ray Bevel, after he was slain in Baghdad during Operation Iraqi Freedom. Their daughter Keisha Arnold manages the Odessa location.

“We’re thrilled at the success the Bevel family has experienced with Cpl. Ray’s Coffee,” said Crimson Cup Founder and President Greg Ubert. “The shops are a terrific tribute to Jerry and Lonna’s son as well as other members of our U.S. Armed Forces.”

The Bevels learned how to run a coffee shop through Crimson Cup’s 7 Steps to Success coffee franchise alternative program. Based on Ubert’s book , Seven Steps to Success in the Specialty Coffee Industry, the program provides everything new business owners need to open and operate a successful coffee house.

“As a coffee roaster and coffee franchise alternative, Crimson Cup believes that our company only succeeds when our customers do,” Ubert said. “As a result, we support coffee shop owners at every step – from scouting a great location and writing a coffee shop business plan to choosing equipment, hiring staff and providing comprehensive training and marketing support.”

He added that, unlike coffee shop franchises, Crimson Cup does not charge franchise fees or royalties or lock customers into long-term contracts. “We earn our customers’ business every day through the quality of our handcrafted coffee and coffee house supplies, comprehensive training, marketing materials and ongoing consultation,” he said.

Jerry Bevel cited the quality of the coffee as a factor in their success. “We provide the kind of experience and high-end coffee you see in Seattle and New York City coffee houses,” he said.

Cpl. Ray’s Aledo sits directly across from the Aledo middle school on the road connecting downtown Aledo to the main route into Ft. Worth. Featuring a drive thru and ample dining room space, the Bevels and their baristas are looking forward to serving commuters on their way into Ft. Worth, parents dropping children off at school, and those looking for a quiet place to work or study throughout the day.

The signature Ray Ray’s Mocha headlines the menu at all 3 locations, which serve a full range of hot, cold and frozen espresso-based drinks, hot and iced teas, pour-over coffees, blended smoothies, fresh baked goods and more. Military and patriotic décor pay tribute to Cpl. Ray Bevel and other veterans.

The Bevels celebrated the Grand Opening of the Aledo store on October 4, 2016 – their son’s birthday. Everyone who came into any of the 3 locations got a $1 regular sized drink for saying “Happy Birthday Ray.” More than 750 people joined the Bevel family at the new Aledo location.

About Crimson Cup Coffee & Tea

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is Roast magazine’s 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced specialty and craft coffee in small batches. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 29 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses. To learn more, visit crimsoncup.com.

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Cheryl Claypoole
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