.Earth Domain Celebrates One-Year Anniversary in Public Marketplace

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Top Level Domain’s Successful First Year Has Helped to Strengthen the Voices of a Wide-Range of Organizations Looking to Better the Planet

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The .Earth domain is all about connecting and establishing cooperative relationships between individuals and organizations that wish to show their support for making Earth a better place.

Interlink Co., Ltd., the official operator of the .Earth domain registry, today celebrates the one-year anniversary of the public launch of the .earth top-level domains (TLD), which have been widely embraced as a platform for bringing awareness to global issues.

From environmental activists to NGOs and even geospatial companies, a wide-range of global organizations have embraced .Earth domains as a strategy for enhancing their overall missions, business models, and online branding.

“The .Earth domain is all about connecting and establishing cooperative relationships between individuals and organizations that wish to show their support for making Earth a better place,” said Jacob Williams, Interlink General Manager of Domain Services. “And, we are excited to see this vision come to life in the first year of its existence on the public market.”

A number of organizations have not only embraced the new domain, but have also shared their voices regarding the value that they have gained.

For example, Plan B is an organization that is establishing a networked movement that supports NGOs and other organizations to enact legal action to keep everyone accountable for climate change.

“It seemed like a really good omen that just as we were setting this up, the .Earth top level domain became available. The domain is beautifully simple. It communicates the things that we believe in, which is protecting all forms of life. It was a very effective way for conveying what we stand for. A country-level domain would have been completely wrong for what we are trying to do,” said Tim Crosland, the Director of Plan B, in this Voices.Earth podcast interview.

In addition, Access Earth is a user-generated platform that adds and searches for data about accessibility in hotels, businesses and restaurants across the world.

“Since we have Earth in our name and we thought .Earth would make a perfect fit. It makes us stand out … and it is a great opportunity for us. It’s a great talking point, as well,” said Matt McCann, CEO and Founder of Access Earth in this Voices.Earth podcast interview.

Catalog.Earth aims to preserve the world’s most endangered landscapes in 360-degree video, and is working with NPR to document majestic locations such as the Rocky Mountain National Park.

“We chose an .Earth domain extension because it perfectly conveys our mission and because there is no better domain for this effort,” said David Al-Ibrahim and Saba Singh, the Founders of Catalog.Earth, in this Voices.Earth podcast interview.

Finally, the Democracy Earth Foundation aims to change the face of political engagement, and was the first organization to launch a .Earth domain in 2015. In addition, CO2.earth was another organization to embrace using a .Earth domain extension prior to public launch.

“The .Earth domain name clearly expresses our belief in a borderless world that empowers individuals anywhere,” said Santiago Siri, one of the founders of the Democracy Earth Foundation.

To receive ongoing updates about the value and promise of the .Earth TLD, be sure to check out the Voices.Earth site, which contains updates and news about planet Earth.

About Interlink Co., Ltd.
Interlink Co., Ltd. is a Tokyo-based technology company founded in 1994. Interlink runs a successful Internet service provider (ISP) business and offers a wide range of Internet-related services. The company has been developing the .Earth top-level domain (TLD) since 2011 and secured the rights to the TLD in 2014. Interlink executed a contract with ICANN, the governing authority of the global domain name system (DNS) in December 2014, allowing the company to operate the ".Earth" TLD. Learn more about .Earth at http://domain.earth.

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Matthew Langan
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