Washington, D.C. (PRWEB) November 21, 2016
APT Network Planner with Mastercard Insights Wins Business Intelligence Group’s New Product of the Year Award
Washington, D.C. – Applied Predictive Technologies (APT) announced today that its Network Planner with Mastercard Insights software was named a 2016 BIG Awards for Business winner. APT Network Planner with Mastercard Insights received this award in the New Product of the Year category.
The BIG Awards for Business reward those companies, products, and people that are leading their respective industries. Previous BIG Awards for Business winners include 3M, United Health Care, and Citrix.
APT Network Planner with Mastercard Insights is cloud-based software that enables retailers, restaurants, hotels, and others to identify the most profitable real estate strategies by combining unique Mastercard Insights with APT’s proprietary analytics. This combination of better data and better analytics leads to more accurate real estate models, which ultimately leads to significant improvements in the value of capital expenditure decisions.
Network Planner with Mastercard Insights helps organizations identify which markets offer the greatest expansion opportunities, pinpoint the most profitable locations in these markets to build new sites, and identify underperforming sites that they should be close.
Instead of guessing where your customers shop using proxies like static demographic data, what if you confidently knew? Incorporating aggregated and anonymized transaction data from over 2.4 billion Mastercard cards, Network Planner informs who a company’s core customer segments are, where else they shop, and where there are locations with similar customer spend profiles.
Network Planner also incorporates APT’s proprietary Test & Learn analytics to accurately predict how opening any given new site will affect financial performance at nearby sites, significantly increasing the total network profitability of real estate decisions.
APT CEO Anthony Bruce commented about the award, “We are thrilled that Network Planner with Mastercard Insights has won this award. APT is committed to developing software that solves our client’s business challenges. Incorporating Mastercard insights directly into Network Planner is already showing compelling and highly profitable results.”
To learn more about Network Planner with Mastercard Insights, please watch this video.
Additional information regarding the BIG Awards for Business and the list of winners can be found at http://www.bintelligence.com/big-awards-for-business/.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers. Learn more about Business Intelligence Group at http://www.bintelligence.com/what-we-do/.
APT, a Mastercard Company, is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Choice Hotels International, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit http://www.predictivetechnologies.com to learn more.