The Salvation Army Takes Over Newark Penn Station for Giving Tuesday and Red Kettle Campaign Launch

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Event to Drive Excitement and Awareness for Red Kettle Campaign that Supports Year-Round Programs and Services

The Salvation Army in New Jersey will kick-off their highly-visible Red Kettle Campaign on Giving Tuesday, November 29, 2016 at 7:30am. To occur in Newark Penn Station, The Salvation Army’s iconic Red Kettle stands, bells and live music will drive excitement to raise funds that provide meals for families and individuals during the holiday season and year-round.

“The holiday season can be a trying period for many of our neighbors, and often they don’t know how they’ll provide for themselves, or their families. We are thankful that our corporate partners—like our Platinum Sponsor, Prudential Financial—recognize the desperate need for help in our communities, and are willing to pitch-in year-after-year,” says Major Ivan K. Rock, State Commander of The Salvation Army in New Jersey. “In addition, we’d also like to thank all the other companies and individuals—including our Gold Sponsor, Wells Fargo—who are supporting The Salvation Army’s efforts to transform lives in New Jersey,”

“Wells Fargo has supported The Salvation Army across the nation for decades and is proud to enhance its local involvement here in New Jersey,” said Peter Dontas, head of Wells Fargo Middle Market Banking in New Jersey. “The Kettle Kick-Off event is a terrific way for us to support the organization, both through a financial sponsorship and through team member volunteers.”

To sustain the vital programs and services that help people in need manage their daily lives, The Salvation Army hopes to raise $2 million during the Red Kettle Campaign to support Christmas programs and services as well as assist those in need across the state throughout the entire year. Salvation Army officials also stress that any contribution will help; donations of time and service are just as important as monetary donations.

Last year, 708,884 individuals in New Jersey received assistance from The Salvation Army which included holiday and seasonal assistance, food pantry, soup kitchens, after-school programs, emergency shelter and much more. In addition, The Salvation Army served over 1 million meals statewide.

Beginning the week of Monday, November 21, kettle stands will appear at various retailers, malls and grocery stores through Christmas Eve. To make a donation to The Salvation Army in New Jersey, text NJKETTLE to 41444. To make a gift, please send checks to: The Salvation Army 4 Gary Road, Union, N.J. 07083.

To learn more about The Salvation Army’s holiday efforts and to get involved, visit

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About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. Eighty-two cents of every dollar The Salvation Army spends is used to support these services in 5,000 communities nationwide. For more information, visit

About the Red Kettle Campaign
From its humble beginnings as a fundraiser started by a Salvation Army Captain in San Francisco in 1891, the Red Kettle Campaign has grown into one of the most recognizable and important charitable campaigns in the United States. Thousands of Salvation Army bell-ringers fan out across the country to ring bells and solicit donations to the iconic Red Kettles from holiday shoppers.

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Alexandria Hammond
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