Novu Announces New Chief Operating Officer

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Novu is pleased to announce Rob Sorensen as Chief Operating Officer

Rob Sorensen

Rob Sorensen, COO Novu

"As a high-growth, fast paced technology and services company Novu and our customers will benefit immensely with Rob as COO”, Tom Wicka CEO Novu

Novu has hired health care industry veteran Rob Sorensen as Chief Operating Officer. He will report directly to Tom Wicka, Novu CEO. Rob will oversee Technology & Delivery, Product, the PMO Office, and Client Management.

“Bringing Rob on board is one of the key steps toward building a fully integrated product to sales strategy and process. Rob’s deep experience, knowledge and exceptional operational skills add to our already strong bench to further advance Novu to our next stage of operational maturity and sustained growth. As a high-growth, fast-paced technology and services company, Novu and our customers will benefit immensely with Rob as COO,” commented Wicka.

Rob has over 25 years of cross-industry experience in driving positive change and is a highly experienced health care and management consulting executive with a proven record of developing strategies and business operations that drive business results. Most recently, Rob was COO of Magellan Healthcare Commercial Business, focused on behavioral health services for health plans and employers. Past roles include President and CEO at Gardiia; Vice President of Medicare & Retirement Operations at UnitedHealthcare; and Senior Executive with Accenture’s Customer Insight Practice.

About Novu
Novu is the health care industry’s leading data sciences and behavior change platform, designed to enable health plans to better understand, motivate and connect with members. Leveraging clinical and behavioral best practices, rewards, incentives, and personalized communication, Novu is the most cost-effective, seamless way to reach and influence high-value member behaviors. Visit us at

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Michael Fagle
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