StayWell, American Lung Association collaboration expands digital footprint, e-learning experience for Freedom From Smoking® Plus program

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Interactive, multi-media platform is mobile designed, allowing people to use the program and tools anytime, anywhere

Freedom From Smoking® Plus is accessible to individuals anytime, anywhere through their smartphone, tablet or desktop.

For nearly 40 years, the American Lung Association has been helping people successfully quit smoking through the most effective smoking cessation program in the country: Freedom From Smoking® Plus. Through a collaboration with StayWell, the non-profit organization has unveiled Freedom From Smoking® Plus, an online option that takes the proven successful program and makes it accessible to individuals anytime, anywhere through their smartphone, tablet or desktop. Through this new level of interconnectivity, the American Lung Association intends to help more people end their addiction to tobacco and start their smoke-free futures with a fully optimized e-learning experience.

“The journey to becoming tobacco-free is different for everyone. Freedom From Smoking® Plus makes it possible for people to find the tools and resources that meet their needs and lifestyle, making it more likely they will stick with the program and quit smoking for good,” said Harold Wimmer, national president and CEO of the American Lung Association.

StayWell, a health engagement company and a subsidiary of Merck & Co., Inc., Kenilworth, NJ, USA (“Merck”), has collaborated with the Lung Association since 2006. As part of this ongoing collaboration, StayWell brought its expertise in behavior change science and learning technology to the table to develop the Freedom From Smoking® Plus e-learning program. Freedom From Smoking® Plus is a reflection of changing consumer behaviors and StayWell’s broader expansion into digital platforms across its patient education and engagement and workplace health and well-being solutions.

“Tobacco use continues to be a key contributor to numerous health problems that can decrease a person’s quality of life and contribute to health care spending for individuals and businesses,” said Nicole Latimer, president, StayWell. “Freedom From Smoking® Plus is a highly engaging smoking cessation solution with features that include videos, quizzes and activities that appeal to broader consumer preferences. The new online experience expands access to the successful Freedom From Smoking® program and allows consumers to experience and receive health care information on platforms that suit their lifestyles, while leveraging best practices for online learning and behavior change.”

To learn more or to begin using Freedom From Smoking® Plus for individuals, visit FreedomFromSmoking.org. Health care organizations or employers who wish to offer the program can contact their StayWell representative or visit http://www.kramesstore.com/ffs.

About StayWell
StayWell is a health engagement company that helps its clients engage and educate people to improve health and business results. StayWell brings decades of experience working across the health care industry to design solutions that address its clients’ evolving needs. We fuse expertise in health engagement and the science of behavior change with an integrated portfolio of solutions and robust content assets to effectively engage people to make positive health care decisions. StayWell programs have received numerous top industry honors, including the C. Everett Koop National Health Award and the Web Health Award for health engagement programs. StayWell also has received URAC and NCQA accreditation for several of its programs. StayWell is headquartered in Yardley, Pennsylvania, and also has major locations in Salt Lake City, Utah, and St. Paul, Minn. To learn more, visit http://www.staywell.com.

Media contact
Barbara Tabor, APR
651-230-9192
barbara(at)taborPR.com

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