butter LONDON Named Official Makeup Sponsor of Lifetime’s Project Runway Junior
New York, NY (PRWEB) November 22, 2016 -- butter LONDON, the prestige colour cosmetics and nail lacquer brand, will be the official makeup sponsor of the highly anticipated second season of Project Runway Junior, a new take on the Emmy® Award nominated series Project Runway®. A butter LONDON beauty room will be featured in all ten episodes of the season, where contestants will work with celebrity makeup artist Scott Patric to create one-of-a-kind beauty looks that complement their designs on the runway.
“We are thrilled to be partnering with Project Runway Junior,” says president of butter LONDON, Sarina Godin. “As a brand, we are always inspired by creativity and colour, so the chance to work with aspiring young designers was an opportunity we couldn’t pass up.”
In addition to the fully-branded beauty room, butter LONDON will be featured in a dedicated design challenge episode that is inspired by the brand’s Pure, Posh & Playful personality. The winner of Project Runway Junior will have the opportunity to collaborate with butter LONDON to design an exclusive, limited edition nail and lip collection, and will receive a year’s worth of product. The winner will also be granted a full scholarship to the prestigious Fashion Institute of Design & Merchandising in Los Angeles, a complete home sewing and crafting studio provided by Brother, a fashion spread in Seventeen magazine and a $25,000 cash prize to help launch their line.
"butter LONDON's bright, vivid lipsticks make the Project Runway Junior designs come alive,” says Patric. “The makeup colors are gorgeous!”
Project Runway Junior offers a unique spin on Lifetime’s #1 reality series, Project Runway, challenging up-and-coming teen designers to create custom looks for a panel of celebrity judges, including: fashion critic Kelly Osbourne, former Project Runway winner Christian Siriano and Executive Fashion Editor at Seventeen Magazine and Cosmopolitan Aya Kanai. Each week, contestants compete in themed competitions until one young designer is crowned the winner.
Season 2 of Project Runway Junior will premiere on Lifetime, hosted by supermodel Hannah Jeter and fashion mentor and co-host Tim Gunn on December 22 at 10 p.m. EST. The series moves to its regular timeslot of 9 p.m. EST/PST, beginning December 29.
About butter LONDON: Founded in 2005 by a beauty-obsessed British entrepreneur and London’s premier fashion manicurist, butter LONDON catapulted into the runway world bringing a refreshingly hip & haute fashion sense to nails. This trailblazing luxury approach – fueled with a better-for-you ingredient philosophy – quickly made butter LONDON the first world-renowned, high-fashion 3-Free nail lacquer brand. Today we continue to create innovative, imaginative, good-for-you products for eyes, lip, face, and nail using the same ingenious Crafted with Care™ approach to formulations. We believe playful is beautiful and we encourage you to live a little with lively luxe products you can trust. We are makeup royalty…and we wear it very well.
About Project Runway Junior: Move over millennials! Make way for Generation Z with the second season premiere of Project Runway Junior, returning on Thursday, December 22 at 10 p.m. EST/PST. Emmy® Award winner Tim Gunn and fellow co-host, supermodel Hannah Jeter, are once again joined by returning judges; fashion designers Kelly Osbourne and Christian Siriano and Seventeen Magazine and Cosmopolitan Executive Fashion Editor, Aya Kanai to find the freshest force to be reckoned with in the fashion world. Ages 13 to 17, these Project Runway Junior designers prove amazing talent develops at a young age. Disney Channel actress and singer Olivia Holt (Kickin' It) joins the judges for the finale to help select the winner.
Mallory Liebhaber, The Woods & Co, http://www.thewoodsandco.com, 212-838-1878, [email protected]
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