Former Toys R Us and Hasbro Executive Joins ShopAdvisor for Informative Post-Holiday Proximity Marketing Webinar

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ShopAdvisor welcomes Ira Hernowitz for a webinar to explain how brands and retailers can effectively use proximity marketing to drive post-holiday shoppers into brick-and-mortar locations for returns, gift card redemptions and year-end deals.

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No one can afford to abdicate consumers in today’s hyper competitive environment.

Join ShopAdvisor and former SVP of Marketing for Hasbro, Ira Hernowitz, for an informative webinar to learn how shopper data, location awareness, product availability, and intelligent content can create more valuable mobile campaigns to increase post-holiday in-store shopping, gift card redemptions and year-end purchases.

“With shopper behavior evolving at an unprecedented rate, and the blurring of where brick and mortar ends and online begins, access to the type of data available through ShopAdvisor is essential to maximize engagement with your customers both pre and post holiday. No one can afford to abdicate consumers in today’s hyper competitive environment,” says Hernowitz.

Who: Jeremy Daly, CTO, ShopAdvisor and Ira Hernowitz, former SVP Marketing, Hasbro and EVP, Toys R Us

What: For brands and retailers the week following Christmas is just, if not more crucial than Black Friday. For most, it’s their second highest sales week of the year. So what can brands and retailers do after the Christmas shopping rush to capitalize? How can they stand out from the crowd and get their share of post-holiday shopping, returns, gift card redemptions and year-end purchases?

Studies show post-holiday returns are a great opportunity for retailers to acquire new customers, as well as re-engage existing customers. Additionally, getting consumers into brick-and-mortar locations to return unwanted holiday items makes them more likely to end up making another purchase. Brands and retailers also know that having accurate product availability information is crucial to making sure the shopper gets what they want. With the week after Christmas being one of the most competitive times for brands and retailers, it is imperative to make sure consumers are receiving hyper targeted messaging, compelling in-store offers, real-time product availability and an experience that will leave them jolly into the next year.

The webinar will cover:
-How to effectively use proximity marketing to drive post-holiday shoppers into brick-and-mortar locations for returns, gift card redemptions and year-end deals
-The importance of product availability, specifically after Christmas
-Delivering compelling shopper experiences that are relevant to brands and retail stores
-The data you need to optimize post-holiday shopper’s path to purchase

When: Tuesday, December 6, 2016 at 1.30 PM EDT

Where: GoTo Webinar - register at https://attendee.gotowebinar.com/register/5836695182544828931?utm_swu=3064

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Bill McLaughlin
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