Pathmatics Acquires WhatRunsWhere.com to Serve Entire Advertising Intelligence Market

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WhatRunsWhere’s Complimentary Digital Advertising Tracking and Transparency Platform will help Pathmatics Diversify Market Reach, while Retaining its Distinct Product

“Digital advertising is not just for big brands with big budgets,” said Gabe Gottlieb, CEO of Pathmatics. “Small and mid-sized brands are also investing in online campaigns and need powerful tools to ensure their resources are being maximized."

Pathmatics, digital advertising’s leading competitive tracking platform, today announced the complete acquisition of WhatRunsWhere.com (WRW). WRW’s popular service provides transparency and intelligence perfectly tailored for smaller operations and performance marketers, whereas Pathmatics helps larger enterprises understand, and respond to, competitors’ advertising campaigns.

WRW delivers the precise intel that performance marketers need to monitor the competition’s placements and creatives across the mobile and desktop web. Comparably, Pathmatics delivers ad intel scaled to the digital ecosystems of the larger advertiser, publisher and adtech player who require deeper insights including comprehensive ad spending and impression estimates, specific formats, ad paths, and whether brands elected to employ an ad exchange, or buy ads direct from publishers.

With the acquisition, Pathmatics can now serve the entire advertising intelligence market regardless of their size, budget and commitment. WRW will continue to operate its distinct product while both teams internalize product development efforts.

“Digital advertising is not just for big brands with big budgets,” said Gabe Gottlieb, CEO of Pathmatics. “Small and mid-sized brands are also investing in online campaigns and need powerful tools to ensure their resources are being maximized. With our acquisition of WhatRunsWhere, Pathmatics is now able to serve all players in this market.”

Both teams first started exploring the acquisition after referring potential clients to one another.

“The benefit of combining resources became obvious the more we learned about Pathmatics,” said Max Teitelbaum, WhatRunsWhere CEO. “Our team will now have additional and unique capabilities to serve our clients in new, exciting ways.”

While current President, Michael Cojanu will explore new opportunities, WRW’s remaining six-person team will become Pathmatics employees. WRW will retain its Toronto headquarters and look to expand its internal product development team. WRW’s 500+ clients will not be impacted during the transition. Terms of the acquisition were not disclosed although no new financing was required.

For more information, please visit: http://www.pathmatics.com and http://www.whatrunswhere.com

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Gabriel del Rio
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