EnterWorks Sponsors Consumer Goods Technology Report for a 2nd Year

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Report Reveals 8 Key Technology Trends in the Consumer Packaged Goods Industry as Reviewed by Consumer Goods Technology (CGT) Magazine and Gartner Research

2016 CGT & Gartner Tech Trends sponsored by EnterWorks

2016 CGT Tech Trends sponsored by EnterWorks

the study identifies a convergence among people, businesses and intelligent things

EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) software solutions, continues its support of the annual Tech Trends report published by CGT Magazine. The "2016 Tech Trends Report,” features pivotal data and guidance for the consumer packaged goods (CPG) industry.

This year’s study reveals 8 strong trends for consumer packaged goods companies (CPG) in IT spending, staffing, technology and performance. In this survey, Gartner describes these trends and the changes they are imposing on the way businesses operate within the CPG industry.

The study shows that digital transformation is rapidly changing consumer behaviors by their increased use of technology in expanded digital and mobile shopping options. Consumer brands are forced to adapt this tech inspired growth by meeting consumer demands in new ways, such as competing with content and differentiated, digitally influenced customer experiences.

The report concludes with three digital transformation themes that impact CPG brands:

  •     Information Excellence
  •     Customer Collaboration
  •     Dynamic Recombination

“The Tech Trends study stresses the importance of quality information for navigation in the digital era. Consumer brands are at a cross-roads – they must collaborate with their retailer partners and consumers as they design their own dynamic, digital road maps,” said Rick Chavie, CEO of EnterWorks. “The Tech Trends study identifies a convergence among people, businesses and intelligent things – a finding aligned with our platform strategy to enable digital Business to Business to Consumer (B2B2C) collaboration models. Consequently, we’re eager to share the results of the study with our customers.”

To download the study, 2016 CGT Tech Trends Report

About EnterWorks Holding Company (http://www.enterworks.com)

EnterWorks® master data management (MDM) and product information management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Web, mobile, print and various electronic channels. EnterWorks is highly ranked by Gartner, Forrester and Ventana Research and used by industry leaders such as: HP Hood, US Foods, Orgill, W.B. Mason, Ariens, Guthy-Renker and Fender Musical Instruments.

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Susan Magi
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