Madrivo is a Two-Time MarCom Gold Award Winner in Lead Generation

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MarCom awarded Madrivo for connecting 180,000 Americans with affordable life insurance coverage through email marketing campaigns.

Madrivo wins second MarCom Award for efforts in lead generation

Madrivo is honored that MarCom would consider us for this award and we are focused on having the same impact within other leading industries and through emerging media channels.

Madrivo, a leading digital marketing agency, won a MarCom Gold Award for the second consecutive year in recognition of their excellence in lead generation. This award ranks Madrivo among household brand names including AIG, Deloitte, Honda, IBM, MetLife, Nissan, and many more.

MarCom, an International Competition for Marketing and Communication Professionals, is perhaps the largest competition of its kind with 6,000 entries from 34 countries across hundreds of categories. Madrivo’s email campaign reached over 4 million consumers and connected more than 180,000 eligible applicants to the well-known insurance provider, Fidelity Life, a feat that qualified them for such a prestigious award. The CPA network’s campaign has generated over $32.5 million for the life insurance industry alone and is continually generating more.

Ronen Hamatian, Madrivo’s CEO, commented on his team’s achievement, saying, “I can’t fully convey how rewarding it is to see our team’s strategic planning and endless determination contribute significant volume to one of the highest-yielding market sectors, and, more importantly, connect thousands of Americans with affordable life insurance policies that could make all the difference in the event of an unforeseen tragedy. We’re honored that MarCom would consider us for this award and are focused on having the same impact within other leading industries and through emerging media channels.”

Fidelity Life approached Madrivo a few years back after learning of their reputation as an email giant in the affiliate marketing space. Since then, Madrivo has generated an average of 3,300 leads per month and 40,000 per year for Fidelity Life, emphasizing the necessity of incorporating a proven digital advertising partner into an effective marketing strategy. The complete Fidelity Life Insurance case study and additional information about Madrivo’s lead generation services can be found here.

About Madrivo:
Madrivo is an integrated online media firm that has quickly gained recognition as a leader in affiliate marketing and lead generation. Madrivo offers an unparalleled value proposition to both advertisers and publishers thanks to its impressive analytics, high compliance standards, and the quality and volume of exclusive media in its networks. Madrivo created an exclusive, high-performance, invitation-only network by hand picking the highest performing and most compliant publishers and matching them with quality advertisers who demand the very best from their affiliate marketplace.

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Victoria Mitchell
@MadrivoMedia
since: 03/2012
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