Merlien Institute Launches New Portal for Qualitative Research Community

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Merlien Institute, a leading provider of conferences for the market research industry, today announced the launch of Qual360.com “The Hub for All Things Qualitative”

Merlien Institute has today launched its new portal for Qualitative Research, Qual360.com. The new website unites content produced at the global Qualitative360 conference series and also features a regular blog. “Through our global events, we generate a lot of high quality material from international client case studies to best practices from leading agencies. With Qual360.com we want to give back to the industry and make this valuable content available to a wider audience,” says Jasper Lim, CEO of Merlien Institute.

The heart of Qual360.com is its extensive video library featuring over 50 hours of recordings from the global Qualitative360 events, including presentations, panel discussions and workshops. A regular Blog will cover news for the qualitative market research community, thought leadership articles and also feature regular guest contributions from industry experts. “The Qualitative360 conference has developed a very dedicated audience and Qual360.com unites all our activities in Europe, Asia-Pacific and North America into a one-stop shop for qualitative researchers,” says Lim.

About Qual360:
Qual360 aims to bring together leading research practitioners and academics to exchange ideas and strategies, brainstorm on the latest qualitative techniques and how they can be used effectively to deliver actionable insights for brands. Qual360 is the only global conference series focusing on qualitative research and insight. Qual360 features world class speakers, cutting edge discussions and a review of the latest methodologies, tools and case studies available.

About Merlien Institute:
Merlien Institute is a leading events and publishing company with a mission to efficiently respond to the information and networking needs of insight, marketing research and innovation professionals. In fact, we pride ourselves with the ability to scout for the newest technologies and introducing them at our events.

For questions or to contribute to Qual360.com please contact Merlien Institute at events(at)merlien(dot)org

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Jasper Lim
@Merlien
since: 03/2009
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