Gizmo the Pug Saves Christmas in New Vision Direct Advert

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Vision Direct, the UK’s largest online only retailer of contact lenses, glasses and eye care, is excited to release its Christmas campaign for 2016.

Vision Direct has launched its latest Christmas advert starring brand mascot Gizmo the pug

We are so excited to reveal our brand new Christmas Campaign for 2016, Gizmo Saves Christmas.

Vision Direct, the UK’s largest online only retailer of contact lenses, glasses and eye care, is excited to release its Christmas campaign for 2016. Produced by Bespoke Film and Communications, Gizmo Saves Christmas plays on the familiar theme of festive neighbourhood rivalry as well as the age old dog vs. cat debate.

The advert features Vision Direct’s brand mascot, Mr Gizmo the pug, as well as a new character, Cuddles the cat. It follows last year’s extremely successful Vision Direct Christmas ad, which amassed over one million views across Facebook and YouTube.

Gizmo Saves Christmas can be viewed on Vision Direct’s website from 29th November, by visiting VisionDirect.co.uk/gizmo-saves-christmas. The advert will launch with the hashtag #pugxmas and be available on the company’s Facebook and YouTube channels.

  • Gizmo Saves Christmas launches on Vision Direct’s Facebook and YouTube channels from 29th November 2016 and runs until after the festive period
  • Campaign plays on the familiar theme of festive neighbourhood rivalry as well as the age old dog vs. cat debate by introducing the new character of Cuddles the cat.
  • Vision Direct seeks to highlight its position as the UK’s first and longest running online only contact lens retailer, having been trusted by hundreds of thousands of customers to deliver affordable and high quality eye care since 1998
  • The campaign also references Vision Direct’s new glasses range, which can be viewed at VisionDirect.co.uk/glasses

A fun and festive follow up to last year’s successful Christmas campaign
Following on from A Pug’s Christmas, which amassed over 8,000 shares on Facebook in 2015, Vision Direct’s new campaign builds on the themes of fun, surprise and warmth that were well received by its audience last year. Ashley Mealor, Vision Direct’s Chief Marketing Officer, comments:

“We are so excited to reveal our brand new Christmas Campaign for 2016, Gizmo Saves Christmas. For our first Christmas ad last year to be mentioned alongside the likes of John Lewis and Sainsburys was phenomenal. We knew we had to bring Gizmo back this year and make the new campaign even more fun, playful and exciting for our audience. We hope you love it as much as we do.”

As well as introducing its brand to a wider audience with the campaign, Vision Direct seeks to highlight its position as the UK’s first and longest running online only contact lenses retailer and to introduce its new range of prescription glasses, which are available from only £19.99 including lenses. The glasses Gizmo is wearing are available for purchase on Vision Direct’s website.

Bespoke Film and Communications; the agency who have worked on our Christmas campaign for the second year running, produced, directed and filmed 'Gizmo Saves Christmas' over two days in a studio environment with an elaborate set build. Sam Orams, Chief Creative Officer, commented:

"This is our second Christmas adventure with Gizmo and this year we are delighted to be able to introduce his rival Cuddles, the cat from across the street. With the perfect foil in place the scene is set for some festive competition in a story which is ultimately about caring for others, a value close to the heart of the Vision Direct brand."

The campaign runs from 29th November 2016 throughout the festive period and can be viewed on Vision Direct’s Facebook or YouTube channels, or by visiting the website, VisionDirect.co.uk/gizmo-saves-christmas. Two versions will be available, a thirty second short and a full one minute twenty second ad.

ENDS
For further information, please contact:
Amy Pritchett, PR Manager, Vision Direct
Tel: 020 8099 5366 (office) – Mon – Friday 9am to 5:30pm
Email: amy.pritchett(at)visiondirect(dot)co.uk
Address: 6 Camden High Street, London, NW1 0JH
Website: http://www.visiondirect.co.uk

Previous campaigns

A Pug’s Christmas – 2015
Gizmo’s Summer Adventure – 2016

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Amy Pritchett
Vision Direct
+44 2080995366 Ext: 228
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