Dr. Cosentino Reviews Existing Practice Strategies to Grow Revenue with Existing Client Base
Fort Lauderdale, FL (PRWEB) November 29, 2016 -- In the present environment, the economics and dynamics of operating an existing physician practice is challenging. Uncertainty, lower reimbursements, patient demand, and the inability of working within conventional medicine can be overwhelming. Dr Cosentino, who has been working closely with Physicians, helping them expand their practice offering, and patient base for over 19 years states that through their medical education institution, Empire Medical Training, “The idea of growing an existing practice by expanding the patient base is not ideal and is difficult working within private insurance networks and Medicare." The demands of having to grow a private practice in order to survive makes for uncertainty and pressure upon the physician and staff.
At Empire Medical Training, they offer a number of solutions to expand the physician services and procedures offered to patients and solutions to be able to create new revenue streams within an existing practice. They offer integrated medical solutions for almost any type of practice by offering aesthetic, integrated medicine, and pain management solutions.
Dr. Cosentino states that within the typical practice, patients are receiving procedures and new services by physicians outside the regular practice. “Why not offer services your patients are demanding and offer new and better solutions for their aesthetic, medical, and pain management needs”, states Dr Cosentino at a recent conference in New York City while speaking to over 300 primary care physicians. Empire Medical Training offers over 28 procedural training programs in these areas which will allow physicians to expand the product and service offerings and create new demand for services within the physicians’ present patient base.
For example, the top aesthetic treatments in the United States are:
Physician Supervised Weight Loss
Medical Hair Loss Prevention and Treatment
Acne and Acne Scarring
Botulinum Toxin-A Treatments (Botox Treatments)
Dermal Filler Treatments
With 2 out of 3 patients being either obese or overweight, 70 million Americans suffering from hair loss, Acne is the #1 dermatological condition in the United States, and the popularity of Botulinum Toxin and Dermal Filler treatments allow for physicians to offer services in demand to their patients.
Other examples are regenerative or integrative medicine which compliments conventional medicine. BHRT therapies, sexual dysfunction, and other services enhance patient care and allow for cash basis procedures to be incorporated into the practice. Pain Management affects over 80% of individuals within their lifetime and interventional pain management will allow doctors to do procedures such as trigger points, joint (bursa) injections, and other pain management procedures within an office setting.
These are just examples of services or procedures that may be incorporate within a practice. A convenience store will never compete with a grocery supermarket because of the greater volume of products they offer. The same is true within a practice, the services are limited by the scope of the practice and present services. Why not expand the offered services and be able to satisfy patient’s demand for other types of services? A medical license does not limit doctors to the practice of medicine but rather offers them the opportunity to expand their practice to include other services where they can apply a standard of care to patients and enhance patient care.
This is just one aspect and a few examples of how physicians can start to see how they can expand a practice without the need for additional patients. Remember, the 4 P's of Marketing; Product, Price, Place, and Promotion. The above examples of product services is a small sample of the opportunities available to all physicians.
Stephen Cosentino, Empire Medical Training, https://empiremedicaltraining.org/, +1 954-763-1130, [email protected]
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