Eating Smart Just Got Smarter - Identify, Analyze, Track a Whole Meal in Seconds with SmartPlate Top View, Shipping for the Holidays from Indiegogo

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Fitly Brings Photo Recognition and Artificial Intelligence Together in a Connected Device to Revolutionize Food Tracking for Health- and Diet-Conscious Consumers

SmartPlate TopView is Your Personal Nutritionist, letting you identify, analyze and track an entire meal in mere seconds.

"A few years ago my father went through triple bypass surgery. When I learned that his condition could have been prevented through simple diet changes, I knew I had to do something about it." - Anthony Ortiz, founder and CEO of Fitly.

Fitly, a two-time Digital Health award winner with a proven track record for vetted technological innovation, today announced SmartPlate TopView™, a revolution in food tracking that pairs a connected countertop device with Android or iOS phones to bring unparalleled precision and never-before-possible convenience to the once-tedious and guestimate-ridden practice of food tracking. The highly-anticipated device was crowdfunded in 2015 and is now a reality, launching in beta with orders shipping in time for the holidays.

At the heart of SmartPlate Top View is a countertop device with three separate weighing platforms sensitive to within a half-gram. Users simply place the lightweight, BPA- and BPS-free, dishwasher and microwave safe plate on top, add their meal items and snap a photo with their phone. In mere seconds, the SmartPlate app identifies, analyzes and tracks the meal. Advanced AI means the app can identify more than 1,000 foods and gets smarter over time, plus programs designed by a panel of medical experts help the user move quickly to their weight loss, athletic performance, blood glucose or portion control goals.

"A few years ago my father went through triple bypass surgery. When I learned that his condition could have been prevented through simple diet changes, I knew I had to do something about it,” said Anthony Ortiz, founder and CEO of Fitly. “For his sake and for the sake of millions of others like him who need to lead a healthier lifestyle, lose a few pounds or manage a dietary condition, we created SmartPlate TopView as the solution to tedious, manual food tracking.”

“Despite the proliferation of food and nutrition apps, they all have the same fatal flaw– they’re based on user guesses. Who knows how much was really eaten? Who has time to actually weigh and track each individual food separately?” said Daniel Jass, M.D., chief medical advisor for Fitly. “SmartPlate TopView logs food and analyzes an entire meal in mere seconds, taking both the tedium and the guesswork out of tracking your diet.”

Studies show even health-conscious eaters struggle with estimating portion sizes. People underestimate their overall food intake by an average of 30 percent and sometimes as much as 40 percent for some groups, including women and people struggling with obesity. For people working towards fitness and performance goals, the “portion distortion” is made even worse when paired with the psychologic and metabolic effects of exercise and sports training. Connected devices have disrupted the way people from all walks of life track and analyze their activity, now SmartPlate TopView is poised to do the same for nutrition, removing the obstacles and providing insight to help people make smarter food choices.

SmartPlate TopView is available now through Indiegogo at, with orders placed before December 15 guaranteed to arrive by December 24, 2016. Packages start at $79, a $20 savings off the retail price when SmartPlate TopView arrives at stores in January 2017.


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Heather Hawkins
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