Growth Strategist Paul Crnkovich to Lead Kaufman Hall Healthcare Consumer Practice

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Crnkovich Joins Firm as Managing Director

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Consumer strategy expert Paul Crnkovich has been tapped to lead the healthcare consumer practice at Kaufman Hall & Associates, LLC, a leading provider of strategic, capital, financial, and transaction advisory services and software tools. Crnkovich joins the firm as Managing Director.

Crnkovich has more than 25 years of consulting and marketing experience in the consumer products and healthcare industries. Prior to joining Kaufman Hall, he was a Co-founder and Managing Partner with Cadent Group, LLC, which developed growth strategies for healthcare organizations, consumer goods manufacturers and retailers.

“Unprecedented socioeconomic and political forces are putting consumers at the center of the healthcare universe,” said Crnkovich. “In this environment, meeting consumer needs is key to organizational growth and should be infused in all aspects of planning and operations. Working with Kaufman Hall’s strong consumer team, I look forward to helping healthcare organizations develop and implement winning consumer strategies that drive growth and marketplace differentiation.”

Prior to his role at Cadent, Crnkovich served as President of Kantar Retail Americas Consulting, where he was part of the three-person senior management team responsible for overseeing all aspects of company operations. He also served on the Global Management Board of Kantar Retail, which was responsible for setting the strategic direction for the firm’s international operations.

Earlier in his career, Crnkovich was on the senior management team and one of the majority owners of Cannondale Associates, helping to lead the company’s growth and development since its inception in the early 1990s. He also held a series of marketing, sales strategy, and strategic planning positions at the Quaker Oats Company, working on flagship brands such as Quaker Oatmeal and Gatorade®.

Crnkovich is an outside industry expert on consumer and retailer marketing issues as part of the Executive Education and full-time MBA programs at the Kellogg School of Management at Northwestern University. Crnkovich received his MBA from Harvard Business School and his BA in Government from Harvard University.

About Kaufman Hall
Kaufman Hall provides management consulting services and enterprise performance management software that help organizations in healthcare, higher education, and financial services realize sustained success amid changing market conditions. Since 1985, we have been a trusted advisor to hospitals and health systems, helping them incorporate proven methods into their strategic planning and financial management processes and quantify the financial impact of their plans to consistently achieve their goals. Kaufman Hall helps clients identify and execute strategic initiatives that drive market and financial performance; provides financial advisory services to clients seeking capital; prepares and implements integrated strategic, financial, and capital plans; designs comprehensive capital allocation processes; and assists in the evaluation, structuring, and negotiation of partnership and divestiture opportunities. Additionally, we provide sophisticated, integrated, and intuitive software solutions for long-range planning, budgeting, forecasting, reporting, capital planning, profitability, and cost management on a single platform.

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Krysta Ferry
Axiom EPM
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