BrightWave Announces EiQ, the Intelligent Email Gathering

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North America’s Leading Email Marketing Agency Launches New Email Event Focused on Innovation, Slated for March 30 in Atlanta.

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On March 30, 2017 in Atlanta, GA, marketing innovators and professionals will come together to celebrate the power of permission and performance at the email event EiQ, BrightWave officially announced today.

With this event, called “the intelligent email gathering,” BrightWave will showcase its best-in-class thought leadership efforts while also bringing the email industry together for an unprecedented conference experience. The one-day event will also have a unique focus on the attendee experience, mirroring the marketer’s attempt to master the customer journey. Discussions will highlight topics and trends that digital and email marketers are tackling daily.

“The email industry is ripe for an event like this and is sadly lacking a comprehensive event that touches on all facets of the most powerful channel in the direct and digital marketing arsenal,” said Simms Jenkins, Chief Executive Officer of BrightWave and Founder of EiQ. “We are thrilled to be a catalyst in elevating our industry while discussing topics that matter, not rehashing topics that are no longer relevant to progressive digital marketers.”

BrightWave promises an impressive speaker list and agenda, which will be released shortly. EiQ founding sponsors include partners and well-regarded industry leaders Adobe (the Platinum sponsor), BriteVerify, Fluent and Movable Ink (Gold Sponsors).

“In today’s era of Experience Business it’s crucial that brands provide standout, highly personalized experiences across all channels, including email,” said Kristin Naragon, director of product marketing and email solutions, Adobe Campaign. “We’re thrilled to participate in EIQ given its focus on disrupting email marketing and enabling brands to engage with customers in a meaningful way.”

“We are excited to be a founding sponsor of EiQ, which will bring the industry’s best and brightest minds together in a unique format designed to move the needle on innovation and create compelling email experiences for consumers from the top of the funnel to the bottom,” commented Jordan Cohen, Chief Marketing Officer of Fluent.

“We’re really pleased to be a part of BrightWave’s EiQ event and can't wait to see all the exciting new innovations rolling out in the email space in 2017," added Matt McFee, Founding Partner at BriteVerify.

"Email Marketers are always seeking an edge to boost results. Movable Ink is proud to be a partner for the inaugural BrightWave EiQ event which will focus on innovative tech and tactics for 2017 and beyond," stated Miles Williams, CMO of Movable Ink.

EiQ will be held on March 30, 2017 at TWELVE Hotel Atlantic Station in Atlanta, GA. More information on the event, including registration details, can be found at http://www.eiqgathering.com

About BrightWave

BrightWave is North America’s leading email marketing agency. The award-winning firm specializes in elevating email marketing and eCRM programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave works with a blue chip client roster, including Aflac, Chick-fil-A, Equifax, Mattress Firm and Phillips 66. For more information, please visit http://www.BrightWave.com.

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Simms Jenkins
BrightWave
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