This update provides our current and potential customers with records that have greatly increased accuracy of deliverability and registration information." Mark Sheehan, Marketing Engineer
Chicago, Illinois (PRWEB) December 02, 2016
Every Market Media (EMM), a global leader in email address compilation, announces the completion of their Q4 2016 B2C marketing file update!
This update not only focused on delivering high quality net new data, but also on further address and compliance refinement as it relates to both postal and email deliverability.
Through using EMM’s live verification process, 23,223,340 new and standardized records, of which 16,501,188 are Double Verified, have been added to the file. This brings the total quantity of the Q4 2016 masterfile to a massive 411,266,340 records of which 152,621,463 are DV’d.
As always, work continued on improving the quality of the records. The entire file was matched to a CASS Standardization Masterfile, leading to all postal records being updated and improved while all of EMM’s B2C registration URLs were audited for compliancy. Any records found to lacking were sent to a partner for replacement information. Finally, the EMM team removed all non-ASCII characters.
As 2016 draws to an end, demand is expected to continue to climb for all asset files as marketing teams enter the final fiscal month of the year. EMM reports revenue has exceeded expectations for B2C data YTD.
In conclusion, this update will not only provide customers with more accurate deliverability and accurate registration information, but also illustrate the refinement of the EMM processes.
For complete information, press inquiries, or to book a meeting about your application with an expert contact us.
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