Pervasive TV Selects Convergent's FusionDX Ad Network for Nationwide Deployment

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DSaaS approach accelerates rollout, enables scalability and simplifies management

Convergent, a Ballantyne Strong (NYSE MKT: BTN) company and the first Digital Signage as a Service (DSaaS) provider, is implementing its FusionDX(SM) Ad Network service for digital out-of-home (DOOH) network provider Pervasive TV. The company is using the service to manage and distribute its ReachMeTV Entertainment Network to over 70 million people across more than 2,000 screens and one million hotel rooms throughout the United States.

“We chose Convergent because of their innovative technology and extensive experience managing screens and networks,” said Pervasive TV CEO Lynnwood Bibbens. “We went through over 50 companies before landing on Convergent. It was a no-brainer to work with them.”

Pervasive TV has networked thousands of screens in key markets across the United States into an integrated content and advertising delivery system that can be programmed on a screen-by-screen basis. The ReachMeTV on-location entertainment network focuses on content first and advertising second to attract viewers in airports, salons, gas stations and convenience stores.

After doing extensive research, Bibbens landed on Convergent as the company with the exclusive capability to schedule and deliver extensive content. “I find the best at whatever I need to have done and I go to them. It lets me sleep at night,” he said. “Convergent is the one company that decided to really invest in a single platform to deliver a full-service solution. We’re creating a new entertainment category, and we wanted a partner that believes in our vision. We would have had to build the network ourselves if we hadn’t found Convergent.”

FusionDX is an integrated cloud-based platform that provides simplicity, scalability and flexibility. It automates all aspects of digital signage workflow – from content creation, approval, storage and management to network deployment, monitoring, case management and incident resolution. It allows organizations to shift the cost of building a network from a capital expense to an operating expense tied to specific ROI goals, which is an attractive element of the service for Pervasive TV, Bibbens said.

Convergent’s FusionDX Ad Network service and expertise is enabling Pervasive TV to roll out its network to the top 50 U.S. airports earlier and faster than expected, accelerating its growth plans, Bibbens said. “Convergent’s service also will help us build out multiple versions of our network. It offers the back-end support to allow us to customize our offering.”

“Pervasive TV has done a great job developing, securing and programming compelling content that engages viewers. The value they place on content and their overall business strategy is completely aligned with ours,” said Steve Schilling, president of Convergent. “We’re very excited to be working with Lynnwood and his team to help the company achieve its objectives.”

About Convergent

Convergent, a Ballantyne Strong Inc. company, is changing expectations about how to create and manage location-based digital experiences. With 35 years of innovation, we challenge clients to think differently about how they engage with their customers and employees and the technology they use to do it. Clients rely on us to eliminate complexity by integrating and managing best-of-breed technologies into single-source solutions. And our award-winning creative captivates, engages and motivates buyers. Today our digital experiences reach thousands of locations around the world and are seen by millions of people each day. More information is available at convergent.com.

About Pervasive TV

Pervasive TV (pervasivetv.com) is a multi-channel digital TV network and integrated global distribution platform built from the ground up to reach modern viewers on the go. The company’s on-location entertainment network, ReachMeTV, features thousands of hours of HD programming from Pervasive TV studios and other premium third-party providers. A fully integrated distribution platform offers content mapped to the specific interests, spending habits and dwell time of viewers. Pervasive TV reaches hundreds of millions of viewers every month where they gather, shop, relax and connect.

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Stephanie Zercher

Anne Marsden