Marketers are under pressure to create content that has measurable results.
Palo Alto, California (PRWEB) November 30, 2016
Aragon Research, a technology-focused research and advisory firm committed to providing thought leading strategic research and trusted advisory services, published its Hot Vendors in Content Marketing Platforms and Customer Engagement, 2016 research note today. The note evaluates four vendors who are offering innovative approaches to customer engagement and content marketing, and are providing enterprises with solutions that challenge those offered by incumbent providers.
“Marketers are under pressure to create content that has measureable results - and that means generating MQLs,” said Jim Lundy, CEO and Lead Analyst at Aragon Research. “Our Hot Vendors are giving marketers the tools they need to overcome the major challenges in Content Marketing, including marketing to sophisticated buyers, making sure their message is heard in a vast sea of content, and finding and organizing content in the various locations where it resides.”
Although this Hot Vendor Report provide extensive analysis and insight, it is not intended to be a complete list of vendors in this market. Rather, this report highlights vendors with interesting, cutting-edge products, services, or technologies. To find out who was named a Hot Vendor in Content Marketing Platforms and Customer Engagement, read the report.
About Aragon Research
Aragon Research is the newest technology research and advisory firm. Aragon delivers high impact interactive research and advisory services to provide enterprises the insight they need to help them make better technology and strategy decisions. Aragon Research serves business and IT leaders and has a proven team of veteran analysts. For more information, visit https://www.aragonresearch.com.