Wise Marketer Introduces New Website and Announces Founding Sponsors

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Industry leaders unite behind new editorial vision to serve the global community of loyalty marketing professionals

The Wise Marketer

We are proud to announce this impressive group of Founding Sponsors and look forward to developing an industry resource that customer-focused executives will consider a must-have tool to stay abreast of this dynamic industry

The Wise Marketer has announced a group of Founding Sponsors united behind a new editorial vision and a web site relaunch to serve the global community of Loyalty Marketing professionals.

Wise Marketer Founding Sponsors collaborating to develop this essential industry resource include Accenture, Hinda Loyalty Group, KULA, Maritz Motivation, and rDialogue. Executives with the Founding Sponsors and The Wise Marketer are working together to craft an editorial and research agenda for 2017.

WiseMarketer.com has a 15-year history of success serving the industry as an unbiased global source of news and research for customer loyalty and marketing professionals. Subscribers to its weekly e-newsletter are composed of business people, academics and investors from over 50 countries. The new website makes content more easily available to visitors through powerful search capability and leverages first-hand reporting from Wise Marketer Ambassadors and their networks from both developed and emerging markets around the world.

The Wise Marketer is a wholly owned subsidiary of the Customer Strategy Network (CSN), a membership organization founded in 2006 and composed of independent loyalty marketing and customer relationship management practitioners representing 14 international markets.

The Wise Marketer will continue to publish The Loyalty Guide™, now in its 7th edition, offering over 1,400 pages of unrivalled customer loyalty and marketing intelligence for marketing leaders, including research, market data, best practices, expert advice, and detailed case studies. In addition, the Wise Marketer continues to expand The Loyalty Academy™, the first professional educational platform for loyalty marketing professionals where enrollees can earn the designation of Certified Loyalty Marketing Professional™ (CLMP).

Mike Atkin, CSN Chairman, stated, “We are proud to build on the impressive legacy of The Wise Marketer and fulfill the vision of Peter and Robin Clark for this publication. The Loyalty Marketing industry represents more than $200 Billion annually and is of vital importance to every consumer facing brand around the globe. The Wise Marketer is being relaunched to serve the industry as an independent voice fueled by practitioner level expertise, and fills a void demanded by industry leaders today.”

Wise Marketer Chief Executive & Editor-in-Chief Rick Ferguson is leading the creation of a forward-looking vision for the group and stated “both the brands that sponsor loyalty programs and the organizations providing thought leadership, technology and creative support to enable program success share common interests. We are proud to announce this impressive group of Founding Sponsors and look forward to developing an industry resource that every executive in this industry will consider a must-have tool to stay abreast of this dynamic industry”.

About Customer Strategy Network (CSN)
The Customer Strategy Network is a membership organization founded in 2006 and composed of independent Loyalty Marketing & Customer Relationship Management practitioners. CSN Partners represent multiple geographic markets worldwide including the United States, Canada, United Kingdom, Europe, Middle East, South Africa, Latin America, Caribbean, Australia, New Zealand, Philippines, India and Russia.

For more information, visit http://www.customerstrategynetwork.com.

About The Wise Marketer
The Wise Marketer is the most widely read news source for Customer and Loyalty marketing in the world, with a 15-year history serving the global loyalty marketing industry. The Wise Marketer publishes The Loyalty Guide™ and is the standards body behind The Loyalty Academy™, the first industry professional certification program, offering the designation of Certified Loyalty Marketing Professional™ (CLMP) to those completing the curriculum. The group also holds an annual Loyalty Academy Conference, scheduled next for March 2, 2017 at the Marriott Harbour Beach Resort in Fort Lauderdale, Florida USA.

For details, visit http://www.TheWiseMarketer.com and http://www.LoyaltyAcademy.org

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Bill Hanifin

Michael J. Atkin, Chairman

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