Grammy Award-Winning Singer and Author, Elton John, Shares What Encouraged Him To Join The Fight Against HIV And AIDS In Mediaplanet’s “World AIDS Day” Campaign

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The progress made in responding to HIV over the last 15 years has given the world real hope in achieving the goal to end the AIDS Epidemic by 2030. Mediaplanet’s cross-platform edition of “World AIDS Day” will draw attention to the importance of sexual health, while highlighting HIV/AIDS awareness, education, and treatment to erase the stigma and judgment attached to the disease.

Grammy award-winning singer, author and activist, Elton John, graces the cover of the print publication. Through an exclusive interview with Mediaplanet, he opens up about how the AIDS epidemic is still being fueled by stigma, discrimination and indifference, leading him to create the Elton John AIDS Foundation. “In many ways, the challenges and hurdles we faced in the early 1990s are the same problems and barriers we face today,” John explains. Today the Elton John’s AIDS Foundation works to challenge discrimination, prevent HIV infections, ensure universal HIV treatment for all who need it, and pressure governments to end AIDS. "We will only end this disease when we can find it in our hearts to love every human being on this earth, when we can do that, the barriers will melt away,” John says.

The print component of “World AIDS Day” is distributed within the daily edition of USA Today with a circulation of approximately 750,000 copies and an estimated readership of 1.5 million. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This edition of “World AIDS Day” was made possible with the support of the Elton John AIDS Foundation, the American Foundation for AIDS Research (amfAR), UNAIDS, HealthHIV, CDC division of HIV/AIDS Prevention, AIDS United, Until There’s a Cure Foundation, Roche Molecular Diagnostics, Theratechnologies, GeoVax, Inc., Napo Pharmaceuticals, AIDS Healthcare Foundation, Merck & Co, Inc, and Eastern Virginia Medical School.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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Jamie Bradley
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