Home Cleaning Marketplace All Set Appoints Purvi Harley as its Vice President and Head of Marketing

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Strategic Marketer from DigitasLBi to Oversee All Set Growth Initiatives

All Set

All Set

"I am thrilled to be joining All Set at such an opportune time for the company and the on-demand services industry as a whole," commented Purvi Harley.

All Set, the app that provides a variety of easy-to-use features that meet the needs of both home service professionals and the customers they serve, today announced that Purvi Harley has been named Vice President and Head of Marketing. Harley will be responsible for creating and articulating the marketing vision for All Set; managing all facets of paid, owned and earned media; and working closely with All Set CEO Erin Breslin to build the necessary frameworks, processes and teams to deliver on All Set's goals. Harley will be based in Boston.

Harley joins All Set from DigitasLBi, where she led a 35-person Digital Strategy & Analysis team, servicing one of the agency’s largest clients. Harley has driven unprecedented results for the client's brand marketing efforts, such as real-time reporting and content creation for a 2014 Super Bowl campaign that led to a Bronze Cannes Lions award. Prior to DigitasLBi, Harley held senior roles in management consulting and retail.

“Purvi comes to us with a keen understanding of digital media, marketing and analytics, which is critical to helping All Set communicate its benefits -- such as hiring, communicating, scheduling and payment all in the app -- to home cleaning customers and professionals alike,” said Erin Breslin, CEO, All Set. “As All Set continues to grow, Purvi’s expertise and successful track record will be instrumental in the expansion of our national footprint.”

Backed by Liberty Mutual Insurance and BCG Digital Ventures, All Set delivers powerful tools, including professional referrals, convenient scheduling and in-app payment simplicity, as well as the ability for neighbors who use the same professional to receive group discounts at no cost to the provider. All Set is available as an app on Android and iOS.

“I am thrilled to be joining All Set at such an opportune time for the company and the on-demand services industry as a whole,” said Harley. “I look forward to applying my wide-ranging experience to All Set as we convey to consumers and service providers the value that the company can bring to their lives.”

About All Set:
All Set creates a two-sided marketplace for home service professionals and the customers they serve, adding trust and convenience to this relationship. Anyone using All Set will benefit from its unparalleled simplicity in addressing home cleaning and lawn care, including its neighbor referrals of home service professionals in your area, convenient scheduling and in-app payments, as well as the ability for neighbors who use the same professional to receive group discounts (paid for by All Set). http://www.helloallset.com.

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Kristen Wiltse
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