These Magellan Awards represent creative, strategy and execution on campaigns that have generated thousands of leads.
Poway, California (PRWEB) December 01, 2016
Anderson Direct & Digital (Anderson) has been honored with three awards from Travel Weekly’s 2016 Magellan Awards program. The two Gold Awards honored Crystal Esprit’s Wave 1 Direct Mail and River Wave 2 Direct Mail. In addition, Anderson won the Silver Award for 2015 Ocean Lead Generation program. All of these prestigious awards reflect the innovative campaigns done for Anderson’s client, Crystal Cruises.
The longstanding relationship between Anderson and Crystal Cruises has allowed their direct mail lead generation program to reach the next level and deliver exceptional ROI for Crystal. “We are extremely proud of our contribution over the past 10+ years to Crystal’s continued success and now recent portfolio expansion. Being recognized with these awards from Travel Weekly reaffirms the remarkable partnership we have with the Crystal marketing team,” states Mike Campbell, who manages the Crystal account for Anderson.
Anderson has been featured among other Magellan Award Winners in an October issue of Travel Weekly. This is now the third consecutive year that Anderson has won multiple Magellan Awards, an honor which speaks to our dedication to create the best possible strategies and executions for our clients. Anderson’s sophisticated Direct Mail approach has truly delivered for Crystal Cruises, even outside of the Magellan awards. Recent campaigns have generated hundreds of thousands of leads & bookings at over 1,000% ROI.