NetElixir Reveals Search Spend & Purchase Data for Thanksgiving Holiday Weekend

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Report highlights search YoY growth at 18% – 20% and ecommerce buying trends.

“Retailers need to pay attention to the influx of mobile commerce. It can very well be the case that next year, mobile might overtake desktop, changing drastically the landscape of how people buy," said Udayan Bose, CEO, NetElixir.

Search marketing company NetElixir has released its 2016 Search Spend and Purchase Report for the Thanksgiving holiday weekend. Key findings include search spend year-over-year (YoY) growth at 18%-20% and ecommerce buying trends, which signal an increasing shift to mobile commerce.

These findings will be presented during a webinar this Friday, December 2, 2016 at 2 p.m. ET. Register for the webinar here.

Consumer shopping trends revealed in the report indicate that consumers are shopping most on Sunday over the weekend. The most popular times of day to buy were 5-6 p.m. on Friday and 7-8 p.m. on Monday. Clicks were up by 38% while impressions were up by 71%.

Mobile devices (both mobile and tablet) surpassed desktop in terms of visit share, reaching 53% – 55%. However, desktop still leads in sales with a sales-share close to 60%.

Latency, the time between when a consumer expresses interest in a product and actually buys the product, was also examined for the report. Consumers demonstrated the least amount of latency on Sunday, suggesting that they were driven to purchase by the offers on this specific day.

“As we track purchasing and search trends this holiday season, it is becoming more apparent just how much consumer behavior is shifting to mobile,” continued Udayan Bose. “Retailers need to pay attention to the influx of mobile commerce. It can very well be the case that next year, mobile might overtake desktop, changing drastically the landscape of how people buy. Factors like location and ease of purchasing on a mobile device might become critical to consumers making purchasing decisions. The time for retailers to shift to mobile is now.”

Methodology

The 2016 Search Spend and Purchase Report for the Thanksgiving Holiday Weekend was compiled by using LXRInsights, NetElixir own proprietary tool analyzing more than 11 million visits across four different verticals (Food & Gourmet, Consumer Electronics, Apparel and Gifting), starting on Thanksgiving Day through Monday.

About NetElixir
NetElixir is a rapidly growing search marketing agency with over 12 years of experience working with retailers on their search marketing needs. By helping retailers to decode what makes customers click, NetElixir is helping these businesses succeed online. Its analytical team of industry experts, technology builders and business strategists drive exceptional results and uncover actionable customer insights through a combination of proprietary paid search optimization technology, strategic growth models and expert campaign management services. The company’s LXRMarketplace hub is a destination for small businesses and solo entrepreneurs in need of free or low cost search engine marketing tools. NetElixir is headquartered in Princeton, NJ with wholly owned subsidiary offices in London and Hyderabad, India. For more information, please visit http://www.NetElixir.com.

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