AMA's Symposium for the Marketing of Higher Education features more than 20 sessions covering smart new strategies to help marketers differentiate, engage and recruit at universities and colleges.
(PRWEB) December 01, 2016
The American Marketing Association (AMA) will kick off the 2016 Symposium for the Marketing of Higher Education with keynotes from leading players and industry protagonists, Dec. 4-7, 2016 at Rosen Shingle Creek in Orlando, Florida. Approximately 1,000 higher education marketing professionals from around the globe are expected to attend the highly anticipated event, which until now, has been an in-person program. For the first-time ever, the AMA will host a live stream of the Symposium - across all devices - for $99.
The 2016 Symposium for the Marketing of Higher Education will feature C-level executives, senior marketers and leading academic researchers, including Richard Edelman, president and CEO, Edelman; Nancy Zimpher, chancellor, State University of New York System; Ajay Nair, senior vice president and dean for campus life, Emory University; James Kane, renowned loyalty expert, researcher, speaker, author and Larry Vincent, chief branding officer, United Talented Agency.
In addition to visionary keynotes, the Symposium will feature more than 20 sessions covering smart new strategies to help marketers differentiate, engage and recruit at universities and colleges - including innovative approaches for social media and branding.
“This year’s symposium is a landmark event and opportunity for colleagues, experts and industry influencers to network and discover unique insights into the challenges and trends driving marketing in higher education,” said Russ Klein, CEO of the American Marketing Association. “As tuition and loan debt increases, there’s a newfound sense of urgency for marketers today to engage students and parents in a meaningful and truly personalized brand experience and our outstanding lineup of forward-thinking speakers will inform, teach and inspire attendees.”
The AMA’s 2016 annual conference will also feature:
- Special screening of the award-winning film Starving the Beast, which examines the on-going power struggle on college campuses across the nation as political and market-oriented forces push to disrupt and reform America’s public universities. The film documents a philosophical shift that seeks to reframe public higher education as a ‘value proposition’ to be borne by the beneficiary of a college degree rather than as a ‘public good’ for society. Financial winners and losers emerge in a struggle poised to change public higher education profoundly. Filmmaker Steve Mims will discuss the origin, creation, and surprising national response to their new higher education documentary.
- The announcement of the 2016 Higher Education Marketer of the Year Awards, which recognizes an exceptional team who has made transformative contributions to marketing in higher education as well as an individual who has advanced the profession through his/her innovative work.
- An extensive lineup of breakout sessions broken into six tracks including, Brand Strategy, Digital Strategy, Marketing Intelligence, Leading Operations and Organizations, Engaging Audiences and Partner Session) and delivered by a mix of leading marketers and senior scholars. Topics focus around the three R’s (reach, recruit, retain), strategic insights, and brand attachment in higher education.
To register for AMA’s 2016 Symposium for the Marketing of Higher Education, visit http://bit.ly/2dPLyf2 or sign-up for the live stream at http://bit.ly/2gWfia8. For live updates, follow via AMA’s Twitter handle @AMA_Marketing.
About American Marketing Association (AMA)
The AMA is trusted by nearly a million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations. The American Marketing Association (AMA) is the largest marketing association in the world. AMA serves organizations and individuals who practice, teach and study marketing across the globe. It serves as a forum for connecting like-minded individuals to foster knowledge sharing and relationship building; to be a trusted resource for marketing information, tools, education and training; and to advance marketing practice and thought leadership. For more information about the AMA, visit http://www.ama.org or follow the latest AMA news at @AMA_Marketing.