The NPD Group Debuts New Retail Tracking Service for Juvenile Products

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The service will cover the durable categories of travel, safety, feeding, bed/bath, infant entertainment, and furniture

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As part of its continued industry and marketplace expansion in the U.S. and abroad, global information company The NPD Group today announced the launch of its Retail Tracking Service for the U.S. juvenile products market. This is the industry’s first comprehensive overview of the durable juvenile products industry in over 15 years, covering the durable categories of travel, safety, feeding, bed/bath, infant entertainment, and furniture.

“NPD’s latest, detailed service will provide our clients with a complete, holistic view of the durable juvenile products market and never before seen insight to help retailers and manufacturers uncover new opportunities, and make informed choices to grow their business,” said Joanne Hageman, President of NPD’s U.S. Juvenile, Toys, Video Games, and Video Entertainment divisions.

The new service includes point-of-sale information from a cross-section of retailers in the specialty, mass, chain, food, drug, convenience store, and online channels. In addition to covering six categories and 40 sub-categories across juvenile products, benefits of the service include distribution and velocity measures to calculate growth potential and identify threats; local market visibility to activate regional marketing and distribution; and attributes with price points for complete analysis. Available data goes as far back as January 2014.

NPD is the leader in syndicated tracking services across more than 20 industries, and also offers a host of other data sources and solutions, as well as industry expertise to give our clients a winning advantage. These additional techniques include Checkout Tracking, which provides comprehensive information on consumer buying behavior at the market basket level, as well as custom and analytic solutions and advisory services designed to help clients better understand markets and customers.

About The NPD Group, Inc.
The NPD Group provides market information and business solutions that drive better decision-making and better results. The world’s leading brands rely on us to help them get the right products in the right places for the right people. Practice areas include apparel, appliances, automotive, beauty, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, mobile, office supplies, retail, sports, technology, toys, video games, and watches / jewelry. For more information, visit npd.com. Follow us on Twitter: @npdgroup

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Marissa Guyduy
The NPD Group
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