...channel partner incentives should be used to support and accelerate partners through their journey, from becoming partner suspects through to converting to active and productive partners.
Little Rock, Arkansas (PRWEB) December 01, 2016
Channel Incentives: Aligning Incentives to the Partner’s Journey is the latest webinar offered by industry experts at Perks | Channel, a premier provider of channel incentive programs.
Claudio Ayub, Perks VP and Chief Channel Strategist, will co-host the workshop with special guest Angela Leech, Channel Marketing Research Director at SiriusDecisions. The two will share insights on how to overcome the challenge of finding the right level of investment between programs to optimize the sales and marketing performance of a vendor’s indirect partners (effectiveness) without overspending (efficiency).
Ayub says the solution is to align incentives to the partner’s journey, “Just as your organization will have a buyer’s journey, there is a need to also understand that there is a partner journey that all partners go through across their lifecycle with a supplier. And channel partner incentives should be used to support and accelerate partners through their journey, from becoming partner suspects through to converting to active and productive partners.”
Key webinar takeaways include:
- an overview of the partner's journey
- a synopsis of the different incentive program types
- an incentive framework to align and accelerate the partner journey
- improved alignment between vendor and partner journeys.
The webinar is scheduled for December 8, 2016, at 1:00 p.m. EST. People interested in attending can register at http://incentives.perks.com/channel-incentives-aligning-incentives .
About Perks | Channel
Perks | Channel provides services and software to help you engage your B2B and indirect channel partners to improve sales effectiveness. With a listing on the Salesforce AppExchange and a global user base exceeding 7.5 million users, Perks | Channel takes the guesswork out of channel incentives and loyalty programs.
Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. The available solution set encompasses the three most critical areas to optimize indirect channel performance: marketing enablement, incentive management and global managed services. We provide these services to some of the most influential companies in the world, all backed and supported by years of expertise and our Science of Motivation™ methodology.