Chicago (PRWEB) December 01, 2016
G2 Crowd, the world’s leading business software review platform, today released the Winter 2017 Cross-Channel Advertising Usability Index report to help businesses quickly identify the most usable cross-channel advertising products. Marin Software received the highest overall usability score with an 8.33 out of 10. The average score for the 17 products included in the report was a 7.47.
A product’s Usability score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings for a number of user-related review questions. Software buyers can compare products in the cross-channel advertising category according to their Usability scores to streamline the buying process and quickly identify the most usable cross-channel advertising products based on the experiences of their peers. For vendors, media, investors, and analysts, the Index provides benchmarks for product comparison and market trend analysis.
About the Cross-Channel Advertising Usability Index report:
- The report is based on more than 1,120 reviews written by business professionals.
- Of the 47 products listed in G2 Crowd’s cross-channel advertising category, the ranked products each received a minimum of 10 reviews and five responses for each of the user-related questions in G2 Crowd’s review form.
About G2 Crowd, Inc.
G2 Crowd, the world’s leading business software review platform, leverages more than 100,000 user reviews to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Monthly more than a half-million people visit G2 Crowd’s site. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by roughly $12 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to G2Crowd.com.