Tambourine Announces Tout: New Tool Helps Hotels Discover, Curate and License Guest-Generated Content

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Tambourine, a marketing technology company for hotels worldwide, has announced Tout, a powerful new tool enabling hotels to find, capture and obtain usage rights for guest-generated content on social media. Tout has been tested at various hotels in recent months and is now available to all clients of Tambourine.

Guest-generated stories, photos and videos are pure marketing gold… and now we can mine it all at scale.

"Hotel shoppers don’t trust advertising anymore, they only trust each other," said Rafael Cardozo, President of Tambourine. "Guest-generated stories, photos and videos are pure marketing gold… and now we can mine it all at scale."

Here’s how Tout works:

1.    Content Discovery:
Using the technology, Tambourine’s social media team can locate relevant photos and stories posted on social media by guests at the hotel and nearby attractions

2.    Push-button outreach:
Once a guest photo or story has been identified, Tout instantly contacts the guest (via social media), thanks them for their post and asks for one-click permission to use the content in the hotel’s marketing campaigns

3.    Curation/Usage:
Once the guest has given their permission, the content is stored in a private online portal and the hotel has full legal usage rights to use the content in its own social media and any other marketing campaigns, including traditional print collateral.

“User-generated photography is diverse, visually arresting and authentic," says Thomas McDermott, Director of Social Media at Tambourine. "Tout puts a virtually endless supply of compelling photography at our fingertips."

Tout Case Study: Hotel Hugo New York City
“When we were engaged to handle Hotel Hugo’s social media channels, management was concerned about our ability to remotely generate authentic, real-time content,” according to McDermott. “We populated Tout with geotags and hashtags for all three of the property’s incredible F&B venues and were thrilled to see Tout instantly start to pull in hundreds of photos…”

“Guests document every aspect of their stay, from artful shots of the lobby lamps and breakfast in bed, to sunsets captured in a wine-glass (See example of content harvested by Tout below). The photography we curate at Hotel Hugo, much like its guests, is always artful, stylish and fun. Not to mention plentiful, we never have to use the same photo twice.”

About Tambourine

Tambourine drives direct revenue for hotels and resorts worldwide using advanced marketing technology. Symphony, the Firm’s flagship product, helps hotels increase direct website traffic, create a comprehensive presence across all digital channels and decrease the overall cost of acquiring direct bookings. Symphony provides a complete set of fully managed tools and services including:

  • Omni-channel traffic generation (search, PPC, email, social and meta-search)
  • Custom-branded, responsive hotel website design and mobile sites
  • Integrated booking engine and reservation recovery
  • CRS, GDS rate distribution and channel management tools
  • Cross-channel ROI tracking dashboard

The firm is celebrating its 32nd year in business. For more information about Tambourine, visit http://www.Tambourine.com

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Shannon DeFries
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