Publishing startup Joosr are helping consumers go green with digital gifts this Christmas

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Publishing startup Joosr is combating unwanted and wasteful gifts with all-new new gift subscriptions to its performance-boosting book summary service, asking consumers to think before purchasing unnecessary, unwanted gifts this festive season.

"A digital gift is a great way of cutting down the expense and waste of unwanted gifts. Joosr lets people give the gift of knowledge this Christmas, much more memorable than another pair of socks" - Becci Edmondson, Co-Founder of Joosr

Christmas is the season of spending, but Britain is wasting billions on unwanted gifts, food waste, and wrapping paper each year. According to a survey from 2015, the most common unwanted gifts are: socks, bubble bath sets, pyjamas, and DVDs—with unwanted gifts totalling a whopping £2 billion each year, that’s £52.50 for every adult in the U.K.

The waste doesn’t end there, with around 1 billion Christmas cards making their way into the bin come Christmas day, along with 227,000 miles of gift wrap. Imagine what The Proclaimers would make of that?

This Christmas, Joosr is urging people to think before wrapping a festive onesie or gift set, and give a gift that’s truly memorable while cutting out the waste that Christmas brings. With a subscription to Joosr, the non-fiction book summaries app–and other app-based subscription services–there’s no wrapping paper, postage, or even waste if the present goes unused.

Because apps can be delivered through email and enjoyed online, it can be purchased right up until Christmas day—perfect for those who leave their Christmas shopping a touch too late. After all, there’s nothing glamorous about a last-minute trolley dash on the 24th (although we’ve certainly all been there!).

A Joosr subscription gives the recipient five new books across the best in non-fiction every week, direct to their smartphone, laptop, or tablet. That means 260 books over the course of 2017, in addition to the 250 already available. Further information can be found at

About Joosr

Joosr takes the world’s best non-fiction books and turns them into beautiful text and audio summaries, giving your loved ones a fresh supply of ideas, advice, and insights from leading thinkers and bestselling authors. Enjoyed through the Joosr app and taking just 20 minutes each to read, Joosr summaries keep all the goodness for a rich, enjoyable read across a range of subjects, including happiness, health and fitness, leadership, parenting, and so much more.

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Jake Story
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