Less Than 100 Days Until ERA’s Great Ideas Summit

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The Electronic Retailing Association (ERA) will host the 2017 Great Ideas Summit (GIS) February 27-March 1 at the Caribe Hilton in San Juan, Puerto Rico. The GIS is recognized as the key event to reach the highest tier of direct response decision-makers and gain cutting-edge content.

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With nearly half of the attendees holding senior-level positions with decision-making authority, it is really the show to connect with seasoned direct response execs focused on innovation and growth.

The Electronic Retailing Association (ERA) is counting down the days until the 2017 Great Ideas Summit (GIS) to be held February 27-March 1 at the Caribe Hilton in San Juan, Puerto Rico. The GIS is recognized as the key event to reach the highest tier of direct response decision-makers. In addition to a significant amount of time dedicated to industry-wide networking, the show will contain cutting-edge content.

“We expect more than 700 attendees to join us in Puerto Rico,” stated Chris Reinmuth, ERA’s president. “Past performance shows us that with 44% of the attendees coming from beyond US borders, and with nearly half of the attendees holding senior-level positions with decision-making authority, it is really the show to connect with seasoned DR execs focused on innovation and growth.”

Education at GIS will focus on connecting the digital and television divide to increase profits in 2017. Attendees will have access to some of the most successful direct marketers in the industry including:

  • Dean Graziosi, creator and founder of Moto Millions and Think a Little Different infomercial and a leading real estate expert, author, and entrepreneur. A multiple New York Times bestselling author, he is best known for his second book "Be a Real Estate Millionaire – Secret Strategies for Lifetime Wealth Today."
  • Frank Kern, creator of Behavioral Dynamic Response, an automated marketing method that speeds up sales cycles by customizing marketing messages backed on prospect’s behavior; he is a sought after direct response internet marketing consultant.
  • Brendon Burchard; New York Times bestselling author of "The Charge," "The Millionaire Messenger," and "Life’s Golden Ticket," speaks on the use of digital and affiliate marketing.

Early Bird registration continues through January 29. For Early Bird registration pricing and all information relating to The Great Ideas Summit 2017, visit http://www.retailing.org/greatideas/. As attendees gear up to visit Puerto Rico, ERA has compiled travel information, which can be accessed here.

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About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at Retailing.org.

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John Chen
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