Power Financial Credit Union First to Offer CU RateReset Pre-Approval Products

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Florida Credit Union Joins CU RateReset Network to offer full suite of digital solutions to membership

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“We recognize that we are in a highly competitive and rapidly changing industry. CU RateReset products are cutting edge products that will allow us to protect and grow our existing portfolios." said David Tuyo, CFO & COO, Power Financial CU

CU RateReset, the provider of Loan Reset, Acquisition and Retention Software, today announced Power Financial Credit Union has agreed to license its full suite of products, including its latest product offering LoanGen Pre-Approval. Power Financial Credit Union, headquartered in Pembroke Pines, FL, has over 35,000 members and $620 million in assets. The agreement with CU RateReset provides Power Financial Credit Union with a simple, easy and attractive digital solution to retain existing loans and generate more loans.

CU RateReset’s three primary product programs are:

Rate Reset -for Auto, Mortgage and Personal Loans:

  •     RateReset enables a member to reset existing loans they have with a credit union without the cost and hassle of refinancing.
  •     Credit union selects members for program inclusion based on their internal requirements and RateReset automates the member outreach, reset, and the closing documentation.
  •     For the credit union, RateReset automates loan retention so loan originators can focus on new business.

Loan Gen-for Loan Acquisition and Recapture:

  •     Recapture member mortgages, auto loans, personal loans and credit cards at other financial institutions as well as showcase products to attract new members.
  •     Member can design their custom auto payment and move their existing loan over to your credit union.

Loan Gen- for Pre Approval Campaigns:

  •     Credit union selects members to receive offer, submit data to CU RateReset, a personal URL or PURL is created, and inserted into an email, “snail mail” or text.
  •     Members can select the options offered, execute the required documents, and authorize the balance transfer to their new account.

“We are delighted that Power Financial is the first credit union to offer our LoanGen Pre-Approval products,” said Joe Brancucci, President, CU RateReset. “The Pre-Approval products are a game changer for an industry that historically has struggled to get members to respond to pre-approval offers. Allowing members to accept a credit union’s pre-approved offer using a PURL that engages the member like never before is a significant event in this new digital age.”

“Power Financial Credit Union prides itself in offering cutting edge products and services to our members,” said David Tuyo, Chief Financial and Operations Officer, Power Financial Credit Union. “We recognize that we are in a highly competitive and rapidly changing industry. CU RateReset products are cutting edge products that will allow us to protect and grow our existing portfolios. We are very pleased to be part of this exciting network of credit unions.”

About CURateReset:
CURateReset offers award winning products that allow the member to be in control of what has historically been routine administrative tasks that are time consuming for both front line and support staff. Both Auto RateReset and Mortgage RateReset, products successfully tested and adopted in the market, allow a member to reset the term of an existing auto loan, personal loan or mortgage based on credit union criteria. The software promotes loan retention at a very low cost, and provides a member with a favorable view of the member advocacy of the credit union. The LoanGen products make it simple and fast for a credit union to acquire or recapture member automobile loans, mortgage loans, personal loans and credit cards. For more information on CURateReset visit http://www.CURateReset.com.

About Power Financial Credit Union:
Power Financial Credit Union is a community-based, member-owned financial institution that has been providing high-quality, family-based financial services to the South Florida community for 65 years. We hear you. Respect You. And treat you like family. Power Financial Credit Union, which has been awarded a 5-Star Rating from BauerFinancial, the nation’s top bank rating service, was also recently named a 2016 “Top Workplace” by South Florida’s Sun Sentinel and, for a second consecutive year in 2015, named one of Credit Union Journal’s “Best Credit Unions to Work For.” Power Financial Credit Union has more than 35,000 members, in excess of $620 million in assets, and five branches throughout Broward, Miami-Dade, and Palm Beach counties. The institution offers all the advanced products, services and tools of large banks, but with a unique, personalized, family friendly, community-centered focus. It also provides extensive electronic services to members, with 90% of all transactions conducted outside of its branches. Additional information is available at http://www.powerfi.org or by calling 800.548.5465.

Media Contacts
Keith Kelly                             
Rate Reset                        
703.926.8626
kkelly(at)ratereset(dot)com

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Rate Reset
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