Only 25 Percent of Americans Trust "Big Cloud"

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A recent survey by Intelligent Voice shows that only 25 percent of Americans trust their cloud providers not to misuse their data.

People want a world where their data is safe from abuse by the people they trust to hold it

Intelligent Voice, the leading voice and encryption specialists, surveyed 1,500 Americans, asking them if they trusted the "Big Cloud" providers not to misuse their data.

Shockingly, only 25 percent said yes.

In an increasingly connected world, it seems that consumers are only very reluctantly handing their data over to major cloud companies such as Google, Apple and Amazon.

"People want a world where their data is safe from abuse by the people they trust to hold it," says Nigel Cannings, CTO of Intelligent Voice. "New technology such as homomorphic encryption gives consumers the option to encrypt their data before it reaches the cloud. But because that would prevent 'Big Cloud' from advertising against it, none of the infrastructure is being put in place."

Obviously the providers of free services rely on advertising revenue to fund their activities, but consumers are given no choice to buy a more secure option.

The survey, whose full results can be seen at, shows that older users are even less trusting of the cloud, with only 16 percent of 55-64 years-old saying they trusted the cloud providers.

Clearly, "Big Cloud" needs to rethink how it lets its users upload, store and search for data, giving their users access to the most modern encryption techniques.


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Nigel Cannings
since: 07/2010
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Intelligent Voice

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