Color Away the Holiday Stress in a Better World

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A Better World launches new coloring feature in game on Facebook

A Better World today announced Mindful Coloring, a new feature that encourages both fun and stress reduction. This popular trend, which experts say promotes relaxation, is now available for all players of A Better World, a popular social game on Facebook that rewards players for doing good deeds while helping to raise money and awareness for charities.

Players can color a variety of positive and festive imagery in a way that focuses attention and helps them stay in the present moment. The feature is designed to be fun and colorful while also having a calming effect. Experts have found that mindful coloring can be a good alternative to meditation. Coloring pages are available for free to all players, and specialty holiday packs can be purchased separately.

“We’re so excited to bring mindfulness into A Better World in such a fun and relaxing way. Especially during the busy holiday season, mindfulness can reduce stress and help us live in the present moment. Coloring is also great fun, and we can’t wait to see what our players come up with,” said A Better World Chief Product Officer Gregory Hansell.

Mindful Coloring is just one of the uplifting activities players can do in A Better World. A Better World is an uplifting, virtual world game that encourages positive actions, positive thinking, and social causes to brighten the world. A Better World rewards players for doing good in the real and virtual worlds. The more good players do in the game, the more Do-Good Gold and Positive Power they gain, which lets them customize their experience. A Better World’s social impact mechanics are based on sound Positive Psychology science that shows when you do good, you feel good. Learn more at Facebook.com/ABetterWorld.

A Better World is currently raising funds to develop a mobile version of the game, as well as translate A Better World and share it across the globe. Accredited investors can go to ABetterWorld.com/Investor to learn more.

About A Better World:
A Better World is a social game on Facebook that encourages doing good deeds while helping to raise money and awareness for charities. Over 40 million good deeds have been done in A Better World by more than 4 million people in over 100 countries. Find out more at ABetterWorld.com.

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Caitlin McKay
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