Three Surprising Stats Igniting Demand for Health Care Video in 2017

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Aging boomers, consumer viewing preferences, social media platforms pushing health care marketers toward increased video production says video production company MedMen.

MedMen Video Production

As health care marketers ponder next year's corporate marketing strategy, it might be wise to consider these three significant statistics:

1. Health care services, with an aging population of Baby Boomers, now represents nearly one in five dollars spent in America today -- accounting for almost $10,000 per person each year.

2. Of these active health care consumers, 73 percent prefer to get their information via video, according to a recent study. That's one reason why Internet search engines now value video content more highly than text copy.

3. Social media platforms, from Facebook to Twitter to Instagram have joined YouTube and corporate websites to form a direct connection between your company and your customers -- a connection strengthened by video content.

Hence, one of the biggest trends for health care marketers in 2017 is forecast to be an increase in video production -- of all kinds, for all sorts of needs.

A Healthier Approach to Health Care Video and Animation

As creative video and animation professionals with over two decades of medical advertising experience, MedMen specializes in writing and producing video content for health care companies nationwide. Along with -- or apart from -- their ad agency. On a project basis. At a fraction of the cost agencies charge.

Clients include Anthem Blue Cross, Boston Scientific, Secure Horizons, Edwards Lifesciences, Blue Cross Blue Shield of North Carolina, Medtronic, UniCare, Natrol Melatonin, Hoag Hospital, Freedom Innovations, Beckman Coulter, Teva Pharmaceuticals, South Coast Medical Center and Ziering Medical, to name a few.

Simple, Affordable, Impactful

“Our videos are a simple, affordable, impactful way for clients to position their brand and, in so doing, leverage their products and services for greater ROI," stated Mike Smith, president of Southern California-based MedMen.

MedMen's staff has won scores of national, regional and local advertising awards on its way to producing hundreds of TV spots, radio commercials and videos for health care clients across America. Visit them at and

Call 949-752-7113 for more information.


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