Movable Ink Commands 92 Percent Market Share of Contextual Emails During Busiest U.S. Online Shopping Day

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Powers 1.4 billion live content impressions on Cyber Monday with 100 percent uptime for sixth consecutive year

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These numbers are a positive indication that we're upholding our values to innovate, think big, and above all, deliver battle-tested technology that ensures maximum success for the companies we serve, both during peak shopping days and all year round.

Movable Ink, the global leader in contextual email technology, today released its Cyber Week data, further cementing its position as the top choice for brands to deliver relevant, highly-targeted emails that drive customer engagement and sales.

According to data pulled from eDataSource, Movable Ink powered 92% of all emails with live content sent by retail brands on Monday, November 28, which is now officially recorded as the biggest day in the history of U.S. ecommerce with $3.45 billion in online sales according to Adobe Digital Insights.

On Cyber Monday, Movable Ink also had its all-time highest volume day in company history with 1.4 billion live content impressions served, a significant increase of 185% YOY. Total impressions served between November 23 and 25 reached 6.5 billion, a 160% increase YOY. Additionally, Movable Ink delivered 100% uptime during the sixth Cyber Week in a row, demonstrating the platform’s reliability during the most critical time for retailers to drive revenue.

“These record numbers are a positive indication that we're upholding our values to innovate, think big, and above all, deliver battle-tested technology that ensures maximum success for the companies we serve, both during peak shopping days and all year round,” said Vivek Sharma, CEO of Movable Ink.

More than 400 enterprise brands worldwide use Movable Ink’s end-to-end contextual marketing engine to automate, optimize, and personalize email campaigns that drive online and offline sales. Movable Ink works with any email service provider, enabling brands to build contextual experiences into every email campaign.

For information about how your brand can benefit from Movable Ink or to request a demo, visit http://www.movableink.com.

About Movable Ink
Founded in 2010, Movable Ink pioneered the application of contextual experiences to email and has powered over 200 billion live content impressions. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual consumer. More than 400 innovative companies including The Wall Street Journal, eBay, Finish Line and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with offices in London and San Francisco. For more information, visit http://www.movableink.com.

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Peter Moran
Indicate Media
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