Domino Magazine Opens First Brick and Mortar

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Huge traffic and sales and a star-studded opening night launch party attended by Emma Watson, Zac Posen, Christie Brinkley, Zachary Quinto and more

Domino curated the Holiday Dream concept to bring people together in a colorful, festive and inspired environment.

Domino magazine has reason to celebrate this holiday season, as its first retail presence – a pop-up experience at 35 Great Jones Street in lower Manhattan – was shopped by the Hollywood elite this weekend, with proceeds going to the Family Equality Council. The opening night event was co-hosted by Jason Weinberg, Audrey Gelman and Nathan Coyle, and attended by Emma Watson, Zac Posen, Mike Myers, Zachary Quinto, Carla Gugino, Morgan Spurlock, Cynthia Rowley, Christie Brinkley, David O. Russell, Thom Filicia, and Alysia Reiner. Mike Myers was ogling pottery while Zachary Quinto purchased some baskets for his apartment.

Over the weekend the shop welcomed more than a thousand customers, selling hundreds of items, with a portion of profits going to the Family Equality Council. Because the holidays are all about families—and creating love, warmth and magic for people of all ages—Domino is proud to support the Family Equality Council as part of this initiative.

“Much of our joy in the holiday season comes from our warm memories of home,” said Nathan Coyle, CEO of Domino. “December is always a month full of hopes and dreams for loved ones and the new year. Drawing from this universal outlook, Domino curated the Holiday Dream concept to bring people together in a colorful, festive and inspired environment.”

"Home is at the forefront of our minds during this time of year, and we are so grateful for this opportunity provided by Domino," says Family Equality Council CEO Stan Sloan.

The Domino Holiday Dream, a pop-up store located at 35 Great Jones Street in New York City, brings the winter issue to life through inspired objects and experiences. The shop will be open from 11am-8pm Friday-Sunday through December 18th. The shop contains thousands of products curated by Domino’s editorial staff from colorful glassware from Anna Karlin, to hand-painted home accessories from Fort Makers, and graphic textiles from Cold Picnic.

Each weekend will also host special workshops upstairs at Great Jones Studio. This past Saturday, December 3rd, Domino hosted a sold-out workshop for wreath making with Kristen Caissie of Moon Canyon, whose hand-made wreaths are on sale in the store below. Tickets are sold at $100 each. The weekend of December 9th will celebrate colorful graphic design and girl power with Audrey Gelman of The Wing and Pamela Bell of Prinkshop. And the weekend of December 16th will feature the city/country style of Hawkins NY, a party food and presentation workshop by Camille Becerra, and gift wrapping instruction from Rebecca Thuss of Thuss + Farrell.

For a full program list, go to:

For a full list of photos and attendees from the December 1st opening event, go to:

About Domino:
Domino is the go-to resource for design lovers who want to bring their personal style home. We inspire customers to create a happy home by celebrating individuality, providing need-to-know information, and empowering readers to shop for what they love. Domino magazine is published four times a year and new stories and inspirations are posted several times a day on

About Family Equality Council: Family Equality Council connects, supports and represents the three million parents who are lesbian, gay, bisexual, transgender and queer in this country today and their six million children of all ages. We are changing attitudes and policies to ensure that all families are respected, loved and celebrated—including families with parents who are LGBTQ. For almost 40 years we have raised our children and raised our voices toward fairness for all families. To learn more, visit:


Media Contacts:

Katie Campisano / Pete Holmberg
Code Morris for Domino

Dustin O’Neal / Alex Polier
DNA for Domino

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Pete Holmberg
Code Morris
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