EnsembleIQ Appoints New Executive Director of The Path to Purchase Institute

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The appointment marks the second executive director since the institute's founding and allows the former executive director to devote all his energies to his role as president & CEO of EnsembleIQ.

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EnsembleIQ announced today that it has appointed Mike McMahon President & Executive Director of the Path to Purchase Institute. In that role, he will pursue the Institute’s ongoing mission of serving the professional needs of retailers, brand manufacturers, agencies and solution providers who are dedicated to the shopper journey along the entire path to purchase.

Mr. McMahon replaces Path to Purchase Institute founder Peter Hoyt, who recently assumed the role of CEO & president of the Institute’s parent company, EnsembleIQ. “Handing off the directorship signals significant positive changes, both for the Institute and for EnsembleIQ,” noted Mr. Hoyt. “With the Path to Purchase Institute joining EnsembleIQ’s integrated cross-channel network of media and information resources, we now have a tremendous capacity to help people and their businesses succeed. Mike is the perfect choice to lead that charge.”  

Mr. McMahon comes to EnsembleIQ from a senior role at Oracle Data Cloud. He brings over 20 years of consumer and shopper marketing leadership experience to the position, with significant tenures at major consumer packaged goods companies including ConAgra Foods and Nestle, as well as an executive leadership role at Alcone Marketing Group, an award-winning agency. He was inducted into the Institute’s Shopper Marketing Hall of Fame in 2010.

About The Path to Purchase Institute:
The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience. Learn more at http://www.p2pi.org.

About EnsembleIQ:
EnsembleIQ is a premier business intelligence resource that exists to help people and their organizations succeed. It is structured to serve the business-to-business needs of retailers, consumer goods manufacturers, technology vendors, marketing agencies and retail service providers by using its integrated network of media and information resources designed to inform, connect and provide actionable marketplace intelligence. Learn more about EnsembleIQ at http://www.ensembleiq.com. EnsembleIQ is a portfolio company of RFE Investment Partners, a private equity investor with more than 30 years of experience investing in growth companies in partnership with strong management teams.

For additional information, please contact:
Bruce Hendrickson
VP, Marketing & Communications
+1 224 632 8214

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