Kount Central Upgraded with New Suite of Tools to Provide Comprehensive Fraud Protection Across Entire Payment Funnel

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Introduces Continuous Underwriting to Protect Payment Processors and Merchants in the Evolving Payments Ecosystem

Kount Inc., a leading innovator of solutions for fraud and risk management, today announced the launch of Kount Central, a comprehensive fraud protection suite for online payment processors, payment gateways, hosted payment pages, and ecommerce platforms. Kount Central was developed to protect both the payment service provider and their entire merchant portfolio, while offering new, value-added services and additional revenue streams, including new Continuous Underwriting functionality to monitor and react to changing risk levels for each merchant and each transaction processed.

“As the payments and fraud ecosystem evolves, so must the protection Kount ensures for all parties in the network,” said Don Bush, VP of Marketing at Kount. “With Kount Central, every organization in the payments approval and acceptance stream gets a comprehensive level of protection against the ever-growing fraud risk. Our solution serves payment processors and their merchants, from the very largest, highest volume customers to the smallest long-tail ones.”

Kount Central offers a comprehensive fraud mitigation suite so online payment providers can offer fraud protection to a subset of online merchants or to their entire portfolio. These four new protection solutions include:

  • Kount Central Continuous Underwriting. Using Kount Central to employ the concept of “continuous underwriting” means you have an early warning system highlighting problems before they get out of hand. The service monitors for changes in risk profile and protects the processor from account abuse.
  • Kount Central Enterprise. A complete and comprehensive solution for the largest and most valuable merchants with zero IT hassle. Since the payment service provider will have already integrated with the Kount Central platform, no additional IT integration is needed for these merchants. Even the largest merchants can be up and running in minutes.
  • Kount Central Fraud Manager. Suited for SMB merchants who want to utilize a powerful yet simple solution to monitor and manage their own fraud and risk thresholds. No IT integration is required and the added service means new revenue stream possibilities for payment service providers.
  • Kount Central Portfolio Manager. This level of service provides a layer of protection for every transaction and can be used as a value-added service for new merchant acquisition or as a new revenue opportunity.

“Through the use of Kount Central, our business has doubled while the chargeback rate for our merchants has declined 500 percent,” said John Johansen, Fraud Manager, BlueSnap. “Kount has transformed the way we work with our customers, providing an extra layer of protection for BlueSnap and our network of merchants.”

To learn more about Kount Central, visit kount.com.

About Kount
Kount helps businesses boost sales by reducing fraud. Our all-in-one, SaaS platform simplifies fraud detection and helps online businesses accept more orders. Kount’s turnkey fraud platform is easy-to-implement and easy-to-use. Kount’s proprietary technology has reviewed billions of transactions and provides maximum protection for some of the world’s best-known brands. Merchants using Kount can accept more orders from more people in more places than ever before. For more information about Kount, please visit http://www.kount.com.

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Nikki Neumann
Dotted Line Communications
+1 (518) 669-6455
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