SRG Technology Announces the Launch of BlenderConnect for Travel Software Solution

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South Florida-based Software Company to Use Data to Improve Travel and Tourism Industry, Visitor Engagement.

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BlenderConnect for Travel finally gives travel destinations a means to get their information and offers into the hands of consumers and engage with them on their terms. - Neil Sterling, President and CEO of SRG Technology

SRG Technology (SRGT), developer of cutting-edge software solutions, announced today that it has signed a contract with British Virgin Islands (BVI) based NorthStar Consulting for SRGT’s BlenderConnect™ for Travel to provide marketing and engagement technology for the Caribbean.

Utilizing SRGT’s Blender™ technology platform, BlenderConnect for Travel focuses on visitor engagement and outreach to provide the framework for the travel and tourism industry giving visitors travel content and information based on their profile and interests.

BlenderConnect for Travel will provide the Caribbean with the capability to better manage and engage visitors, and better market their destinations to their target customers. It will give visitors and consumers the ability to create a profile and register their interests to receive content and information relevant to them – putting consumers, for the first time, in charge of creating their own unique travel experience. Additionally, it will give visitors the ability to complete the required Immigration Entry documents online.

“BlenderConnect for Travel finally gives travel destinations a means to get their information and offers into the hands of consumers and engage with them on their terms,” said Neil Sterling, SRGT’s President and CEO. “By connecting travelers and tourism bureaus directly, travelers can make their voices and needs heard, and tourism bureaus will be able to respond and communicate directly with them. It’s a win-win.”

“We are thrilled to sign this deal with NorthStar for the Caribbean,” said Sterling. “We worked closely with NorthStar to incorporate their insight and experience in destination marketing to ensure the product took into account the needs of tourism bureaus and their destinations. With its variety of unique destinations, the Caribbean is hot spot for tourism and an ideal place to use our technology. We know that using BlenderConnect™ for Travel will improve visitor engagement and help Caribbean tourism bureaus get the right information to visitors to make their visit an exceptional experience.”

Mike Stone, SRGT’s VP of New Markets and a long time travel industry expert, is enthusiastic about the impact BlenderConnect will have in the travel marketplace. “We foresee this having a huge impact and benefit for the travel industry, beginning with the Caribbean,” said Stone. “This partnership is just the beginning of improving the way travel is marketed across the globe.”

Kedrick Malone, President of NorthStar Consulting and former Director of Tourism for the British Virgin Islands, agrees. ”The use of BlenderConnect for Travel to engage with and respond to what travelers are looking for and are actually interested in is going to improve destination’s relationship with visitors in ways that will dramatically improve their travel experiences and the face of destination marketing for years to come. I am particularly excited about the ability to complete Immigration Entry Cards in advance as this has the potential to significantly enhance the speed and ease of entry as destinations embrace this capability”.

For more information about SRG Technology and BlenderConnect for Travel, please visit http://www.srgtech.com.

About SRG Technology
Founded in 2007, SRG Technology developed Blender™ — a suite of cutting-edge software solutions designed to drive performance improvements through enhanced data collection and analysis; personalized recommendations; and the creation of individualized action plans. SRG Technology is focused on elevating performance, increasing productivity and ultimately improving end-user outcomes in education with BlenderLearn™; healthcare with TopCare powered by Blender™; geo-positional situational awareness and security with BlenderRM™; and consumer engagement and outreach with BlenderConnect™. SRGT is poised to set the benchmark for innovative, disruptive technology solutions that elevate performance, increase productivity, and make a difference in our daily lives through engagement.

About NorthStar Consulting
NorthStar Consulting helps individuals, businesses and governments achieve success by providing services in strategic planning, management consulting, marketing, public relations, policy development, organizational development and business development. NorthStar focuses on enhancing the visitor experience and hospitality development; reforming the public sector and developing governmental policy; helping SMEs to develop and expand; and helping organizations to improve efficiency and effectiveness. NorthStar blends local and international resources, expertise and experience to help local and international clients succeed.

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Shelly Loos
SRG Technology
+1 (954) 766 - 4489 Ext: 4
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Kedrick Malone
NorthStar Consulting
(284) 494 - 0240
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@srgtechnology
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