The World’s First Pork Rock Opera Commemorates McDonald's McRib Season

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Cossette Chicago Releases Opus to the Storied Sandwich

The World's First Pork Rock Opera

McRib has become a cult classic across the nation, with social communities and locators created by fans to herald and share its arrival.

To celebrate the annual appearance of McDonald’s McRib, Chicago-based Cossette Advertising created a seasonal campaign to celebrate the iconic, boneless pork sandwich. The campaign features The World’s First Pork Rock Opera, an original, 10-minute rock opera that follows one man’s journey from McRib skeptic to McRib fanatic. The opera, which features songs like “Let’s Slip Into Something More Comfortable—Like My Stomach, Baby,” as well as four other promising classics, is downloadable at mcribseason.com.

“McRib has become a cult classic across the nation, with social communities and locators created by fans to herald and share its arrival,” said Chuck Rachford, the Executive Creative Director of Cossette Chicago. McRib Season and the opera were composed for the McDonald’s Owners of Chicagoland and Northwestern Indiana. “The season is short, so we wanted to tap into the passion of the fans by giving them songs that help them express their devotion to McRib, not just in Chicagoland, but across the country.”

The McRib Season Web site also features downloadable CD covers and McRib wrapping paper, as well as a link to the locator app. The McRib is available in 82 national markets and McRib Season officially ends on Christmas day.

About Cossette Chicago
Cossette Chicago is the US arm of Cossette, a fully integrated marketing communications agency with offices in Halifax, Quebec City, Montreal, Toronto, Winnipeg and Vancouver. Cossette was recently awarded Strategy’s Agency of the Year, and Cossette Chicago was recognized by Advertising Age as one of the 50 Best Places to Work in Advertising & Media. A national office, Cossette Chicago has access to the vast resources of its Canadian network as well as Vision 7, its parent company and one of the top 40 international marketing communications companies in the world. Cossette was founded in 1972 and has a client list that includes McDonald’s, Zenith Education Group, Aeroplan, General Mills, BMW and SickKids Foundation.

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Cheri Carpenter
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