The TDC Group Selects Mediamorph to Improve Content Exploitation and Maximize Return on Investment

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Mediamorph will streamline data from studios in order to increase revenue with improved insight into rights and expand opportunities to exploit promotions

Mediamorph, an award-winning platform for content orchestration and financial processing, today announced the company has been selected by BLOCKBUSTER – a part of the Danish incumbent telco, TDC Group – and largest TVOD provider in Denmark. Mediamorph’s platform will streamline the management of contracts, supplier royalty reporting, and critical title avails data flowing from content providers. TDC Group’s BLOCKBUSTER home entertainment on demand service is the dominant digital retailer in Denmark, with more than 8,000 titles available for sale or rent.

Mediamorph’s cloud-based enterprise software and data services bridge content providers and content platforms to help customers better understand content value, optimize content exploitation, and maximize revenues.

“Digital distribution in a partnership with many content providers requires the right platform to manage rights and finance with both accuracy and transparency,” said Casper Hald, Head of BLOCKBUSTER, the TDC Group. “By implementing Mediamorph’s platform into our business structure, we will not only have the assurance that all content will be available on time with the correct terms to maximize revenue, but also build a bridge our partners to intelligently share our performance.”

TDC Group’s digital growth strategy in the BLOCKBUSTER brand has resulted in a massive increase in the combination of contract, rights, restrictions, languages, and availability window information to process and manage. Ensuring accurate metadata around content windows, placement, and pricing calculations helps drive monetization and supports compliance requirements with TDC Group’s growing number of content partners.

“We are excited to help TDC Group expand the BLOCKBUSTER service and to drive more effective use of all of their digital content,” stated Rob Gardos, CEO, Mediamorph. “Mediamorph’s solution will help TDC Group maximize revenue by making sure content is exploited properly and to the fullest.”

About Mediamorph:
Mediamorph services the Media & Entertainment industry as a critical bridge connecting content providers and content platforms in the increasingly complex world of video distribution. Our cloud-based enterprise software and data services bring together rights, financial and consumption information in a single platform to help customers better understand content value, optimize content exploitation, and maximize revenues. For more information, please visit http://www.mediamorph.com.

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Tim Rottach
Mediamorph
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