Adriana Abascal Launches Custom Lip Palette

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Global Fashion Icon Debuts Makeup Product For Women On The Go

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Today’s women play so many roles and are constantly reinventing themselves. They deserve to have something that is simple and transformative.

Adriana Abascal, well known for her elegance and runway show globetrotting, recently launched her first cosmetics product aimed at women, who, like her, are busy and constantly on the go. As an extension of her digital series, The Reinvention Project, she specifically chose to launch a go-to lip palette of colors for women who wish to carry as little as possible in their bag and help them multitask throughout the day.

The palette includes three colors: light nude, bright poppy, and a rich matte raspberry. The palette colors are well suited for women of all ages and skin tones, and are perfect for mixing to create custom colors. The color palette comes in a signature black, magnetized case complete with a mirror and lip brush. The magnetized case allows for easily replaceable colors making this palette even more practical and long lasting.

Being an animal lover and strict about quality of the products she uses, Adriana made sure that the product is never tested on animals, is paraben-free, hypo-allergenic, non-cosmedogenic, oil-free, and fragrance free.

“I have literally grown up in a makeup chair. And while I love these aspirational moments of beauty, empowerment and true accessibility have always been important to me. And on a business level, I wanted to give women something that they can simply grab and go. Today’s women play so many roles and are constantly reinventing themselves. They deserve to have something that is simple and transformative, and I wanted to be the brand that delivers that to them,” Adriana said.

The palette retails for $19.99 and is available on Amazon in the US, Mexico and Canada. For talent and booking, contact Cynthia Nelson of Pink Light Productions at cnelson(at)pinklightproductions.com or 305-298-0687. For media inquiries, please contact Danika Daly PR at Danika(at)DanikaDalyPR.com or 646-820-1136. For more information on this product or Adriana Abascal, visit http://www.adrianaabascal.com.

About Adriana Abascal
Adriana Abascal is a Mexican-born model, executive producer, TV show host (US & Latin America), author, entrepreneur and mother of three. She has appeared on the covers of Elle, Vogue, Bella, Marie Claire, Hola!, and Vanity Fair. In 2013, Abascal became host and main judge of the series, "Desafio Fashionista" for Discovery Home & Health. In 2014, she produced the show "My Style Stories" with E-Entertainment. Abascal became a host of the Emmy-nominated TV show "Todobebé" which aired nationally on Telemundo and was syndicated across Latin America. In 2002, she wrote the book “Una mujer, cada Mujer” (One woman, every Woman), distributed in the US, Mexico and Spain on Amazon.

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Cynthia Nelson

Danika Daly