Philadelphia, PA (PRWEB) December 14, 2016
Jornaya, the fast-growing consumer journey insights platform, today announced that it has appointed John Galvin as Chief Technology Officer. In his new role, Galvin will have oversight of the strategic roadmap for the Jornaya consumer journey technology platform and drive key technology initiatives that leverage the predictive power of Jornaya’s rich data sources.
Galvin has a twenty-year track record of building highly effective engineering organizations at high-growth companies and has extensive experience developing scalable and robust state-of-the-art software products across both web and mobile. Prior to joining Jornaya, Galvin served as CTO of marketing technology leader PointRoll. Earlier in his career, Galvin led technology efforts at both start-ups and recognized brands including SIEMENS and IBM.
“John’s talent will be an invaluable asset as predictive analytics moves to the forefront in customer acquisition and our platform continues its steep growth,” said Ross Shanken, Jornaya Founder and CEO. “Leadership teams are augmenting their marketing stacks with consumer journey insight to help guide actions and decisions and keep pace with changing online shopping patterns.”
The Jornaya platform offers unmatched visibility into the consumer journey and the consumer's purchase intent because its technology is a first-hand witness to what the consumer sees and does across devices, browsers, and web properties. Because these data insights cannot be accessed from any other source, Jornaya is an essential addition to a marketer’s decisioning toolkit.
“I was drawn by the exceptional opportunity to scale a powerful technology that gives marketers a competitive edge,” said Galvin. “I look forward to overseeing the expanding scope of Jornaya’s platform and enriching the value of the data analytics we provide.”
Jornaya is the consumer journey insight platform that provides marketers, data analysts, and compliance professionals with the highest-resolution view of the consumer buying journey. It is the only technology platform that witnesses both first- and third-party consumer interactions in real time and across devices. Meeting consumers at these moments of intent enables businesses to shorten the distance between data, decision, and action. Jornaya seamlessly integrates with any buyer journey decisioning process or toolkit.