Companies Crowdfunding Inventory via Kickfurther Would Rather Pay Community vs Banks

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Brands also say consignment profit model preferable to giving up equity.

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We liked Kickfurther because of the community aspect.

A new survey of its brands conducted by Kickfurther - the leading inventory crowdfunding marketplace that connects companies and individuals - finds more than 78% of businesses responding “would rather pay a community instead of the banks,” while 67% say they chose to return to Kickfurther because “I am not required to give up equity.”

They survey’s respondents had been in business an average of 7 years and envisioned using Kickfurther in the future for new product launches and to fund large inventory purchases, among other reasons.

Respondents said before using Kickfurther, they tried bank loans, factoring and credit card financing among other funding options. One respondent wrote, “[o]ther working capital options are available, but we liked Kickfurther because of the community aspect.” Another said, “[[I] believe building a long term relationship with a community of people is inherently more valuable than a relationship with a single entity.”

“It’s an age old problem for growing product companies: your orders outgrow your ability to fund fresh production and meet buyer demand,” said Sean De Clercq, Kickfurther Co-Founder & CEO. “Kickfurther allows companies to fundraise from the people who already love their business. With values aligned, brands and their fans work together to sell even more.”

About Kickfurther
Kickfurther is a leading inventory crowd­funding marketplace that connects companies with individuals. The Kickfurther marketplace enables consumer product companies seeking capital to grow by sharing sales opportunities with individuals interested in participating in micro-retail.

Businesses post Consignment Opportunities by choosing the amount of inventory they want, the consignment profit Buyers will earn as inventory is sold, and the estimated duration of time it will take to sell the inventory based on prior sales history. Since its 2015 launch, Kickfurther has funded $13.5 million of inventory in 408 Consignment Opportunities by 330 product companies. Kickfurther users have earned, on average, more than 2% consignment profit per month on completed Co-Ops. For additional information, please visit

Media contacts:
Erik Straub, Kickfurther

Anna Maria Alejo, Kickfurther

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Erik Straub
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Anna Maria Alejo
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