Cerebyte UrSof Empowers Organizations to Capture and Retain Expert Knowledge in “Twitterized” World

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New neuroscience-based online learning platform is designed to create meaningful learning and performance improvement throughout any organization

Cerebyte, the leader in guiding people to think and act like top performers using the latest advances in neuroscience, today announced the availability of UrSof. UrSof, Cerebyte’s new online learning platform for neuroscience-based self-discovery and self-directed learning, is designed to help organizations efficiently capture the expert knowledge of their top performers and create high impact learning experiences for all employees, improving performance and raising productivity. Studies of employees using the learning methodologies found in UrSof show that they retain 90 percent of the expert content immediately after the experience and, most critically, months later.

“In today’s twitterized world, where everything is shortened to 140 characters, work is fragmented and learning suffers,” said William Seidman, PhD, Chief Executive Officer and President, Cerebyte. “Traditional lengthy content development and training processes are too slow and ineffective to be acceptable in most organizations.”

“One of the key challenges for many organizations, and particularly for knowledge management and training functions, is the difficulty of gathering experts’ intrinsic or tacit knowledge,” Seidman added. “It’s important to understand that expert knowledge is more than just what they do, it’s how they think about what they do and how they translate those complex ideas into efficient action. UrSof allows companies to easily capture the knowledge, as well as the understanding of how that knowledge was acquired, which offers tremendous benefits to an organization.”

UrSof is a highly effective learning platform that enables organizations to quickly discover and use expert knowledge throughout all levels of any organization. More than just a repository of information, UrSof is designed to capture expert wisdom, motivate employees to embrace change, and ensure integration of new ideas and skills into every employee’s life. There are three steps that guide the user in an easy-to-use, interactive format:

•Self-Discovery - This initial step guides users to discover their own unconscious knowledge based on their experiences
•Prepare to Share - This process helps organize the content into a way that helps guide a colleague to become efficiently organized to achieve success.
•Self-Directed Learning - This process helps the user apply the expert’s input into their own situation.

UrSof helps turn a typically lengthy training process at companies into a motivating and less time-consuming learning activity that generates tangible results. The combined self-discovery, sharing and self-directed learning processes capture all of the core elements of expert knowledge acquisition which helps turn experience and knowledge into a tool which improves productivity for both the employee and the company.

About Cerebyte
Founded in 1997 by Dr. William Seidman, Cerebyte uses the latest research in positive deviance, fair process, neuroscience and mass customization to help businesses develop, implement and achieve sustained performance improvement. Cerebyte learning solutions have been used by companies such as Intel, Tektronix, Hewlett-Packard and hundreds more. The Cerebyte process is now being implemented throughout the United States, Latin America, Europe and Asia.

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Rob Goodman
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