inRiver and Freestyle Solutions Partner to Enable Omnichannel Data Management

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Enterprises can now access, view, and act upon product, order, and inventory data across sales channels

inRiver, the leader in product information management and cross-channel commerce solutions, and Freestyle Solutions, an innovator in omnichannel order and inventory management solutions for high-growth retailers and brands, have created an alliance to provide a new, commercially available bundled solution that unites their two best-of-breed applications. This combined offering will integrate inRiver’s PIM solution with Freestyle Solutions’ leading order management system.

By deploying the integrated inRiver and Freestyle solution, customers can take advantage of a central repository of product information that offers visibility into all sales channels and provides for higher average order values and cross-sell and upsell opportunities. Through this value-added joint solution, enterprise B2B and B2C companies can tell rich product stories by extending highly attributed content into both online and offline channels. With a fully integrated Freestyle O.M.S. order management solution, the rich product information housed by inRiver can be accessed in the store and call center for driving revenue and providing a better customer experience.

“Customers who deploy this integrated solution will not only be able to tell rich product stories and offer superior complementary product offers, but also will be able to synchronize this with merchandise order and fulfillment to the successful and satisfying completion of the buyer’s journey,” explained Joe Golemba, inRiver’s Vice President of Channel and Alliances.

“Great product and marketing content is what is driving commerce,” commented Scott Todaro, Chief Marketing Officer and EVP, Sales at Freestyle Solutions. “With the combination of inRiver and Freestyle, we generate the ability for enterprises to create optimized, comprehensive, and highly relevant customer experiences in all channels. This solution will enable the extension of the physical store and contact center to empower sales associates to drive revenue growth.”

About inRiver:
inRiver is the market leader for simplifying Product Information Management (PIM). We help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories across all sales channels. Our powerful inRiver PIM platform radically facilitates the creation, handling, and distribution of perfect product information for a world-class customer experience in all channels, in multiple languages. More than 220 customers and 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands.

inRiver was founded in 2007, and is today a well-recognized, award-winning, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, London, Amsterdam and Stockholm, and sales offices in Phoenix and Istanbul.

About Freestyle Solutions
Freestyle Solutions provides omnichannel order and inventory management solutions for high-growth retailers and brands, at a low cost of ownership. With Freestyle, retailers can obtain a unified view of supply and demand across all sales channels to optimize inventory and fulfill customer orders more efficiently. Available in both cloud and on-premises delivery models, Freestyle software is highly scalable, configurable, and can be easily integrated with frontend, backend, and other third-party systems through RESTful APIs. Freestyle is a trusted and proven technology provider, with more than 2,000 customers and 30 years of expertise developing order management software. For more information, visit and follow us on Twitter @freestyleOMS.

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Scott Todaro

Monique MacGillivray
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