FoodableTV Network is Going to be a BIG Brother

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Foodservice's largest professional media network just grew by one.

Introducing Foodable Labs

Introducing Foodable Labs

Foodable believes nothing captures the loyalty of a lifetime fan more than a message that resonates, and nothing delivers a message more eloquently than a well-told story.

This month, Foodable Network launches Foodable Labs, which offers unparalleled, powerful business insights and creative services in foodservice. FoodableTV's new division, Foodable Labs is a hybrid of optimized media services and the most groundbreaking, proprietary data intelligence to ever be available in the restaurant and hospitality industry.

Foodable believes nothing captures the loyalty of a lifetime fan more than a message that resonates, and nothing delivers a message more eloquently than a well-told story. Using a combination of high-quality content, client research, patented technology and proven strategic methods, Foodable Labs does just that.

"The future of media is much more data- and creative-driven than ever before," Paul Barron, CEO and editor in chief, said. "Now with Foodable Labs and our creative powerhouse of media production — aligned with 25 years of industry expertise, all strapped with the largest professional and consumer data engine in food today — presents this new model as the future of trade media."

Foodable Labs' goal is to help supplier and operator brands stand out against the noise of their competitors. Through Foodable Labs' major components, which are research, marketing and media services, suppliers and operators will find better integration throughout their campaigns that allows their brand story to become the driving marketing asset. Syndication is available for expanded distribution through Foodable Network, the largest trade media resource in the restaurant and hospitality industry.

This modern approach taken by Foodable Labs is a new, bold model, built to meet the needs of brands in the quickly evolving digital space and shaped by the trends of their target audience. Unique to any other in the industry, Foodable Labs hopes to pioneer a better connection between brands and their audience in a meaningful and impactful way.

"Data journalism and integrated video storytelling is the future of news and lifestyle media brands, and Foodable Network has not only embraced the next generation, but laid the foundation for the future of our industry," Barron said.

Foodable Labs
Foodable Labs™ is a combination of modern agency services and groundbreaking, proprietary data intelligence for the foodservice industry. Foodable Labs™' research and consulting is powered by the most expansive social data available today, and with integration of its patented in restaurant technology, provides global industry insights and one-of-a-kind overviews on chef, operator, and consumer-behavior trends.

Foodable TV
Launched in September 2013, Foodable Network is a media organization founded by restaurant industry publisher and producer, Paul Barron. With the largest social media audience and reach in restaurant trade, Foodable reaches chefs, operators and brands nationwide and internationally in Canada and the U.K. through broadcast-quality production, innovative and authoritative editorial content, the Foodable Top 25 rankings, Interactive Guides, The Chef's Alliance and events such as Foodable.io. Visit us at http://www.FoodableTV.com.

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Paul Barron

Chelsea Keenan
@foodable
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